Donaghy Agri is one of Ireland's leading livestock suppliers. Livestock welfare, product innovation and ensuring constant supply to meet market demand are at the heart of their business. The website's main objective was to advertise the buying and selling of stock while promoting their livestock haulage service. The client required a full website redesign and implemented a search engine optimisation (SEO) strategy to strengthen the business’s online presence while improving sales and conversion rates.

The Grofuse team worked with Grasstec to kickstart their digital transformation in assisting the business to reposition itself from 'Grasstec' to 'Grasstec Group' and develop the digital transformation strategy. Initially, the client had no digital strategy or online presence. Grasstec Group’s target was to enter the UK market to advance livestock sales and overall by sales by 30%. The client also wanted to establish an online presence and strategy.