SEO expert Denis Finnegan will deliver the latest in the Grofuse Masterclass series in Belfast on April 10.

Our Belfast Digital Marketing event will take place in The Innovation Centre, Catalyst Inc, Queen’s Road from 10am to 11.45am. There will be an opportunity for questions and answers afterwards.

Denis Finnegan, Grofuse’s Digital Director, has led successful SEO campaigns for businesses across Ireland and further afield for more than a decade. During this event, he will guide attendees through some of the Grofuse team’s tested strategies to determine customer intent in keyword research.

“Being relevant to what people search for online is a key factor in winning more customers,” he says.

“Search engines such as Google are ever-evolving and that means businesses need to keep up in order to stay ahead of competitors.”

He states that marketing managers and teams should be continually optimising for searcher intent to help their company websites climb the rankings and stay there.

“There are many elements to improving rankings, but it’s important to note that ranking for relevant searches is becoming more important than simply ranking for keyword phases.

“Over the last year Google has implemented changes to improve its ability to understand both search queries and content on particular web pages. Such algorithms focus on seeking out best pages to provide solutions to searchers’ problems.

“This is essential to bear in mind when optimising your website for search,” he adds.

Denis adds: “During this SEO Belfast masterclass, we’ll guide attendees through some of the Grofuse team’s tested strategies to determine customer intent in keyword research. We’ll explain why this is vital for thinking long-term about SEO in order to maximise sales and comfortably leave competitors behind.”

Places at this workshop – which provides clear guidance on how to increase high quality website traffic – will be allocated on a first-come, first-served basis. Register at eventbrite by clicking here or email hello@grofuse.com, or call today on 028 71 228820.

Masterclass: ‘Effective SEO to Win More Customers’

Where: Catalyst Inc, Queen’s Road, Belfast

When: Wednesday, April 10 (10.00-11.30am)

Fee: £45 (excluding VAT) per delegate.

Register here