Connemara Smokehouse

What they wanted

Connemara Smokehouse is one of Ireland’s oldest traditional smokehouses. It is a family run business, which has been handcrafting internationally-renowned smoked seafood for three generations on the rugged west coast of Ireland.

With customers all over Europe and further afield, the Roberts family approached Grofuse seeking to provide their customers with an altogether simpler shopping experience online, while also showcasing the inspiring people, the idyllic place and the internationally renowned products of Connemara Smokehouse to maximum effect.

Owners Graham and Saoirse Roberts wanted a completely new website that looked as fresh as their products, loaded quickly and left visitors in no doubt as to their wealth of knowledge in traditional fish smoking methods by effectively telling their story.

What We Did

Following an initial audit and growth consultation, the Grofuse team developed a series of ideas and discussed and modified these with Graham and Saoirse to ensure an agreed direction. The team then set about implementing the solutions identified to help Graham and Saoirse achieve their vision.

As well as finding the best technical solutions and using our team members’ specific skills to deploy those solutions for faster and smoother online shopping, our content creators and marketers set about establishing the best methods to showcase the Commemara Smokehouse story from the company’s early days to its many awards, commendations and international recognition.

Expertise in user experience (UX), user interface, software development, web building, graphic design, storytelling and SEO were fused in unique Grofuse fashion to deliver a truly professional looking and functioning website that is a powerful sales tool.


The Result

The result was a visually captivating, speedy, functioning website that offers exceptional user experience.

The unique Connemara Smokehouse story is now stylishly presented to impress the business’s target markets. The site is both enlightening and impressing visitors to the site, enticing them to buy and savour the wonderful Smokehouse product range for themselves.

Graham Roberts suggests the impressive result is down to the Grofuse team’s dedication to its values of customer empathy, clear communication, and use of the right skills and the right tools for the best job, were integral to the delivery of the perfect product.

He said: “It’s so important to work with somebody that understands what drives you and implement that in your website. If they don’t understand it, Grofuse care enough to figure why and reach a solution.

“We met with the whole team at Grofuse and everyone got a great sense of what direction to take things, formulated a plan, came back with ideas, tweaked a few things and then went to work.

“The result is a website that we are proud of, and so too are Grofuse. Not only do we now have our website up and running but we have a relationship with the team at Grofuse built on trust, patience and understanding. We are really looking forward to working with them going forward. We feel that our online presence is in safe hands and will grow from strength to strength while still respecting the values behind who we are and what we do.

“We are aware of how fussy we are and how much we want things to be right, so it is really important to work with a company such as Grofuse that understands and respects that.

“I am happy to recommend Grofuse to anyone that is looking to either build a new website, refresh their old one or even just try to improve their online presence.”

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