IRISH FISH CANNERS – CASE STUDY
What The Client Wanted
Irish Fish Canners, Proiseail (An Clochan Liath) Teoranta brings the finest pelagic fish in the world from pier to packaging in just eight hours. The quality and freshness of their prime Atlantic fish – due to their unique location on Ireland’s rugged Wild Atlantic Way – makes them a world leader within their industry.
We worked out how that story needed to be presented to help the company grow international sales. The unique story had to be carefully developed and stylishly placed front and centre to quickly impress influential CEOs and COOs of multiples and global food companies.
What We Did
After our initial research, we quickly established the goals for this project. The first step was to design and develop a website that would be a powerful sales tool to market the company to decision makers. This was to boost direct sales and increase the company’s portfolio of co-packing contracts with multinational operators.
Our team created all graphics, content and design with a strong focus on charting the unique story of Irish Fish Canner’s wild Atlantic fresh fish from pier to packaging. The site was indexed so it would be easily found globally. It was thoroughly tested on all devices while Google analytics data was carefully reviewed to ensure all objectives would be met.
The result was a visually stunning, fast, functioning, story-telling website that offered great user experience.
It appealed directly to people in the target market and was found easily by them. After just a few months, the site had already helped land new contracts for the company.