Google Puts More Focus On Performance Max Campaigns In 2022

Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. In November 2021, Google announced the rollout of Performance Max campaigns to complement keyword-based search campaigns that help advertisers find more converting customers across all of Google's channels such as YouTube, Display, Search, Discover, Gmail and Maps.

By |2022-04-29T11:06:11+01:0029 March 2022|Uncategorized|0 Comments

Certified Google Badge Partner 

Grofuse has been officially awarded a ‘Google Badge’ to acknowledge our agency’s Google Ads expertise. With headquarters in Dublin’s docklands, Google has a strong influence on the Irish market and evaluates businesses competitively for this certification. As a result of being awarded the badge, Grofuse has access to a wide variety of benefits as a partner of the search engine giant. This includes advanced access to education and insights with increased support, recognition and rewards. 

By |2022-03-24T19:47:44+00:0019 October 2021|Uncategorized|0 Comments

How A Digital Marketing Agency Can Help Grow Your Business

The rate of digital adoption among Irish businesses accelerated significantly as a result of the Covid-19 outbreak. According to a recent survey, 98% of business leaders said technology played a crucial role in navigating the pandemic. In 2020, the volume of new Irish websites increased immensely to accommodate many consumers who moved their transactions online due to Covid-19 restrictions. In 2021, online trading for businesses has become the new norm, creating greater brand awareness competition in many Irish sectors. There has never been a better time to start considering digital marketing to grow your business.

By |2022-03-14T15:04:51+00:008 September 2021|SEO, Social Media Marketing|Comments Off on How A Digital Marketing Agency Can Help Grow Your Business

Google Introduces A Three Strike System For Breaches Of Ad Policy

Google has announced that from September 2021 onwards, it will be introducing a new strike-based system to enforce action against advertisers who repeatedly violate their ad policies. Google stated: “We will begin implementing the strike-based system on September 21, 2021, with a gradual ramp up over a period of three months, for the following policies: Enabling dishonest behaviour, unapproved substances, guns, gun parts and related products, explosives, other weapons and tobacco.”

By |2022-03-14T15:05:16+00:0030 July 2021|News, PPC, PPC, PPC, PPC, PPC, PPC, PPC, PPC|Comments Off on Google Introduces A Three Strike System For Breaches Of Ad Policy
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