Onsite and offsite search engine optimisation (SEO), otherwise known as on-page and off-page SEO, are the two critical components of the SEO process. For higher rankings and maximum exposure to the search engine results page (SERPs) you need to understand the difference between the two and how to utilise them. There is no point in having a website if people can't find it.
The importance of Search Engine Optimisation (SEO) in marketing is often easily overlooked. Grofuse can help your business grow by 50% - 100% with the proper use and management of SEO. SEO is a key factor in driving organic website traffic and improving the sales conversion rate for a company. Nevertheless, it remains a much-undervalued service in marketing.
If you enjoy watching your business grow year-on-year, then here at Grofuse we value the importance of handling your needs with ambition, care, and attention. Our Search Engine Optimisation experts at Grofuse have over 15 years’ experience driving organic content to businesses.
Google's mobile search engine results have begun rolling out a continuous scroll feature and that will have implications for Google Ads campaigns. Google will no longer show users the 'more results' button when they reach the bottom of the page. Instead, the next page of website links will load automatically. The rollout is currently being tested in the USA.
Grofuse has been officially awarded a ‘Google Badge’ to acknowledge our agency’s Google Ads expertise. With headquarters in Dublin’s docklands, Google has a strong influence on the Irish market and evaluates businesses competitively for this certification. As a result of being awarded the badge, Grofuse has access to a wide variety of benefits as a partner of the search engine giant. This includes advanced access to education and insights with increased support, recognition and rewards.
The rate of digital adoption among Irish businesses accelerated significantly as a result of the Covid-19 outbreak. According to a recent survey, 98% of business leaders said technology played a crucial role in navigating the pandemic. In 2020, the volume of new Irish websites increased immensely to accommodate many consumers who moved their transactions online due to Covid-19 restrictions. In 2021, online trading for businesses has become the new norm, creating greater brand awareness competition in many Irish sectors. There has never been a better time to start considering digital marketing to grow your business.
What Are Zero Click Searches? Zero click searches refer to [...]
Google has officially confirmed that support for tracking cookies will [...]
SEO stands for ‘search engine optimisation.’ This is the process of increasing your website traffic through search engine results. SEO helps your website become more discoverable. When potential customers search terms related to your brand, they’ll have a better chance of discovering your website and becoming a customer.
Have you noticed that Wikipedia frequently shows up in your search results? This is not only because it is a reputable and reliable source of content, but because this content is continually updated - something that Google rewards highly. Dedicating time to a content refresh has many benefits.