Collaborating closely with CBM Signs, Grofuse embarked on a transformative journey to enhance CBM Signs' digital presence, streamline operations, and maximise customer satisfaction.
Grofuse conducted an in-depth discovery phase, understanding CBM Signs' goals, target markets, and desired outcomes. Extensive planning sessions were held to align strategies and prioritise the key features needed.
We implemented a fresh and intuitive user interface (UI) design to create a visually appealing and engaging online experience. The website's structure and information architecture were optimised, ensuring seamless navigation for users.
Our team integrated a user-friendly content management system (CMS), empowering CBM Signs to easily update and manage website content, including product information, images, and promotional offers. This ensured that the website stayed up-to-date and relevant to customer needs.
The WooCommerce store was rebuilt from the ground up, incorporating more than 110 product categories. Products from the existing site were migrated while new offerings were seamlessly integrated.
A comprehensive customisation feature was developed to allow customers to personalise their chosen products. This feature empowered users to select variations and specify preferences, enhancing their overall shopping experience.
We also conducted thorough SEO optimisation, implementing best practices to improve the website's visibility in search engine rankings. Technical enhancements, clean URLs, and optimised page speed were prioritised to attract organic traffic.