What They Wanted

DEVCO sells composite material products that act as an environmentally friendly and improved alternatives to steel for use in the construction and landscaping sectors.

The client wanted to create a lead-generating website and increase awareness of their sustainable products. The company wanted a visually impressive, high-speed website that quickly explains why their products are a better alternative to steel through content, projects and certifications.

The company wanted to be assured of a project that could be delivered to a very high standard, on time and within a pre-agreed budget.

What We Did

The Grofuse team conducted a needs analysis and brief with DEVCO to get a true understanding of what the new website needed to achieve.

Our content team created fresh copy and completed new branding for the logo and website design. We designed visual content to provide website users with a clear picture of what the products look like and how they work, while clearly communicating their benefits.

The design and development for this project were focused on website speed, ease of navigation, site optimisation and mobile user experience (UX) to increase sales enquiries and help grow the brand as the sole agent for basalt construction products in the Irish market. The new website was designed to function seamlessly as a lead-generating tool, turning web traffic into quantifiable conversions.

Onsite search engine optimisation (SEO) was implemented throughout the web pages to position the site to attract high volumes of traffic. The team successfully transformed the client’s digital presence for a seamless browsing experience that represents the brand professionally.

The Result

The result is a super-fast, visually stunning website with good navigation capabilities that are guaranteed to attract more organic traffic.

The search engine optimised site ensures increased numbers of visitors. It creates a powerful and compelling first impression of professionalism. The site’s content structure and UX ensure the efficient delivery of information on how DEVCO products are made, why they are better than steel and how they are the most cost-effective, robust and environmentally friendly alternatives to steel in the construction and landscaping sectors. The onsite user experience is designed to convert those increased visitors numbers into actual customers while improving and optimising various KPI’s across the website.

The project was delivered to Grofuse team’s usual high standards, on time and within the pre-agreed budget.

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