The Grofuse team conducted a needs analysis and brief with DEVCO to get a true understanding of what the new website needed to achieve.
Our content team created fresh copy and completed new branding for the logo and website design. We designed visual content to provide website users with a clear picture of what the products look like and how they work, while clearly communicating their benefits.
The design and development for this project were focused on website speed, ease of navigation, site optimisation and mobile user experience (UX) to increase sales enquiries and help grow the brand as the sole agent for basalt construction products in the Irish market. The new website was designed to function seamlessly as a lead-generating tool, turning web traffic into quantifiable conversions.
Onsite search engine optimisation (SEO) was implemented throughout the web pages to position the site to attract high volumes of traffic. The team successfully transformed the client’s digital presence for a seamless browsing experience that represents the brand professionally.