Google Puts More Focus On Performance Max Campaigns In 2022

Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. In November 2021, Google announced the rollout of Performance Max campaigns to complement keyword-based search campaigns that help advertisers find more converting customers across all of Google's channels such as YouTube, Display, Search, Discover, Gmail and Maps.

By |2022-06-14T14:29:16+01:0029 March 2022|Uncategorized|0 Comments

How A Digital Marketing Agency Can Help Grow Your Business

The rate of digital adoption among Irish businesses accelerated significantly as a result of the Covid-19 outbreak. According to a recent survey, 98% of business leaders said technology played a crucial role in navigating the pandemic. In 2020, the volume of new Irish websites increased immensely to accommodate many consumers who moved their transactions online due to Covid-19 restrictions. In 2021, online trading for businesses has become the new norm, creating greater brand awareness competition in many Irish sectors. There has never been a better time to start considering digital marketing to grow your business.

By |2021-09-22T11:36:21+01:0022 September 2021|News, News, News, News, News, News, News, News, News, News, PPC, PPC, PPC, PPC, PPC, PPC, PPC, SEO, SEO, Social Media Marketing|Comments Off on How A Digital Marketing Agency Can Help Grow Your Business

Google Introduces A Three Strike System For Breaches Of Ad Policy

Google has announced that from September 2021 onwards, it will be introducing a new strike-based system to enforce action against advertisers who repeatedly violate their ad policies. Google stated: “We will begin implementing the strike-based system on September 21, 2021, with a gradual ramp up over a period of three months, for the following policies: Enabling dishonest behaviour, unapproved substances, guns, gun parts and related products, explosives, other weapons and tobacco.”

By |2022-02-17T21:16:59+00:0022 September 2021|Uncategorized|Comments Off on Google Introduces A Three Strike System For Breaches Of Ad Policy
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