Paudie Barry, owner and managing director of Baseline Surveys, required a professional website to present his surveying company. Paudie specialises in legal mapping services, topographic surveys, building surveys as well as providing training courses. It was important that his target audience found his new website easily, clearly understood what he offered, found the service they needed and contacted him. His original site had a very confusing structure, slow loading time and a poor conversion rate for leads.