Stakeholder Engagement – The cultural partners and audience participation were key to the site’s success – partners needed to upload listings for families to engage with this content. We carried out detailed stakeholder engagement to ensure the process was made as simple as possible to achieve mass participation in the project by stakeholders.

Brand Ideation/Creation – The Grofuse creative team developed the brand from scratch based on detailed research carried out by the client. This process included the development of the Happy Days NW name, logo variations, colour palette, typography, voice and tone and a brand guidelines book.

Website Design – The Grofuse team created a detailed website brief in close co-operation with the client to break down the details on the content and functionality of the website with the aim of making it interactive, fun and creative.

Website Development – The development team created a fully functional and fast loading website. An application programming interface (API) was set up as part of the site’s development to pull content directly from the DCSDC’s existing site.
The team then implemented a third party event calendar (Tockify) for users to easily add their events under specific tags. Events are reviewed by the client and added to the list. Full training was provided to the client on how to do this by Grofuse.
Both simple and advanced search facilities were provided for the directory, allowing users to search by keyword and filter by the listing category in order to find what they need both quickly and easily. The team also implemented a ‘venue locator’ functionality where users can search for specific venues by filtering them using distance from their locations.

Social Media Set Up And Management – To attract higher volumes of website traffic and increase brand awareness, social media accounts were fully set-up by Grofuse. Accounts for Facebook, Twitter and Instagram were created to support the strategy to drive increased web traffic.
The social media strategy was aligned with the overall marketing goals. As Happy Days NW is a retained monthly client (DCSDC and DCC), our team manage the brand’s ongoing organic posts, create video and promotional content while optimising detailed paid advertising campaigns for each channel.

PR And Media – As part of the marketing campaign to launch the new portal, Grofuse’s PR department created a launch press release to raise awareness of the new service. The PR resulted in a significant media buzz around Happy Days NW, with the project enjoying widespread coverage in the region.