KMD Mechanical, an engineering company, providing technical specialist expertise and project management and assurance services to contractors on large infrastructure projects, had scaled significantly and required branding and an online presence to reflect its growth and ambition.
The company sought to re-enforce its reputation for consistently high standards in the efficient and safe delivery of large infrastructure projects. CEO Keith McDaid wanted the professionalism, experience and efficiency of the firm’s discipline-specific team to be encapsulated in the brand. He also wanted the company’s values and dedication to its ‘right first time’ principle to be communicated clearly online in order to grow IPMA brand recognition globally. The main objectives of the website were identified as
• Showcase the company professionally to prospective clients;
• Showcase the team’s experience using project case studies;
• Ensure visitors can easily navigate on all devices;
• Ensure visitors can easily engage with the company.