Grofuse conducted content audits, analytics analyses and multiple key client interviews to gain a firm understanding before the team proceeded to the user experience (UX) design and website build. Our team created a bespoke, unique design for the client which incorporated a brand refresh.
One key area of focus during the wireframing phase was how to keep the user journey seamless. We achieved this by ending pages with prominent calls to actions (CTA’s) that encourage visitors to take the next step in their journey and promote consultation bookings.
The website boasts many features, with a clear structure for users to easily navigate and browse the website.
We implemented a secure payment integration system to allow clients to book consultations and built a stunning project gallery to showcase MG Architects’ impressive work.
Onsite search engine optimisation (SEO) work was completed to optimise the website and attract organic traffic. This significantly improves the website’s rankings in the SERP (search engine results pages). This work included optimising pages’ HTML, internal links, and metadata (meta title, meta description, and keyword research), along with incorporating high-quality content and images.
Content was written to accurately portray the long-standing family business values and history while improving each stage of the customer journey with clear and engaging information