When people in your area are searching for your service, is your business showing up? If not, you’re leaving a lot of money on the table for little return. When someone searches for your service in your area, there are three main places you can show up in the search results.
- Google ads (paid)
- Local maps 3-pack (free)
- Organic listings (free)
How can you get more FREE traffic to your website?
Check out our top 3 tips in the video below, for more tips check out the rest of the blog.
In this guide, I’m going to show you six tips on how you can get more FREE traffic to your website by ranking higher in the search engines. If done right, it should lead to more calls and more sales for your business.
The tips below are only effective if you have a well-designed and well-optimised website. Remember you need to build your website for your ideal customer rather than for you or your web developer. Check out our tips below.
1. On-page SEO
On-page SEO involves optimising the different parts of your website that affect your search engine rankings. This is the first thing you should concentrate on before implementing any of the other tips below. On-page SEO is important for local businesses because it lets Google and other popular search engines know what your website is about and that it should be shown to people who search for your service in your area. Here are a few things you can do on your website to help this process:
- Use carefully selected keywords within you title tags?
- H1 headers carry a bit more weight than normal text. Use these to your advantage and place relevant keywords in them if it makes sense to do so!
- Work keywords into URLs. Again, only do this if it makes sense to.
- If you have images on your website, use your targeted keywords in the alt text.
- Ensure that your name, address and phone numbers are visible on the site (NAP)
- Site speed must be fast. Everything is instantaneous nowadays and nobody is going to stick around to wait for your website to load. Use the Pagespeed Insights tool from Google to check your speed.
2.Google My Business Signals
Your Google My Business listing is what appears at the right side of the page whenever someone searches for your business. This allows you to present a snapshot of your business to potential customers.
As you can see from the picture above, when someone searches for ‘Grofuse’, all our information appears on the right side of the screen. Your GMB listing will also allow you to rank in the Local 3-Pack. The 3-Pack displays the top 3 local business listings most relevant to the search enquiry. This is a great place to be.
As you can see from the picture above, when someone searches ‘digital marketing Derry’, Google shows us in the Local 3-Pack. Why does it show us here? Because we’ve made it clear to Google that we provide digital marketing services in Derry. To get the most from your Google My Business listing, make sure it’s completely filled out. Google prefers businesses that have their listings completely filled out, rather than those partially filled out.
3. Review Signals
Google gives preference to businesses who do great work consistently for their customers. They use customer reviews as a way to determine who’s doing a good job and also gives Google the signal that you are a legit and trusted brand. Having recent reviews is essential, according to Bright Local 40% of visitors will only take into account reviews written in the last two weeks.
While it’s important for Local SEO purposes, it’s also important for searchers to see that you’re a genuine company that does great work. Consumers are more likely to work with you if you have more good reviews. According to BrightLocal, 93% of local consumers use reviews to determine if a local business is good or bad.
Focus on getting reviews on one platform at a time. You could start with Google My Business reviews until you start appearing in the 3-pack, then move on to getting Facebook reviews and so on. (Don’t forget to reply to the review whenever you get one – positive and negative!).
As a general rule of thumb: the more links coming into your website – and the more authoritative those links are – the better your website will rank. If you haven’t built any links before, you can start by listing your business in a few local directories.
Note: Make sure to keep the information you enter into these directories consistent . The name, address and phone number (NAP) should be identical to what you would find on your website and GMB listing.
5. Mobile Friendliness
Making sure your website is mobile friendly is essential to receiving a good ranking in the search engines. More and more people these days are using their phones to search for products and services, and your website must accommodate for this.
6 Social Signals
The more people that interact with your brand on social media, the better. Things like how many times your brand gets mentioned, how many times your posts get shared, the age of your accounts, and how many reviews you get (Facebook) let Google know that you’re a trusted business.
Social media won’t have a massive impact on your SEO efforts, but it shouldn’t be forgotten about. It gives Google and other search engines more reason to believe that you are who you say you are, and you will be rewarded for that.
Need help to get your business found locally?