LSR Support: A New Digital Home for Biogas & Engineering Expertise
How Grofuse transformed LSR Support's website into a clearer, more user-friendly platform that showcases its specialist services and supports lead generation.
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LSR Support is a Northern Ireland-based provider of technical, mechanical and electrical support and installation services for the environmental and renewable energy sectors.
The company specialises in Anaerobic Digestion and Biogas, while also providing mechanical and electrical installation for water and wastewater projects, gas calibration and testing, MCC design and supply, software design and commissioning, feasibility studies and ongoing technical support.
Since its original website launched in 2018, LSR’s business had evolved significantly. Its work had become increasingly focused on the biogas market, alongside a broader range of specialist engineering services, but its online presence no longer reflected this change.
LSR needed a modern website that could communicate its expertise more clearly, make its services easier to find and create better routes to enquiries, particularly for its Extox products and gas detection systems.
Grofuse rebuilt the website around LSR’s current business focus, creating a clearer digital platform to support its specialist services and future growth.
Client Goals
LSR Support wanted a modern, approachable and professional website that better reflected its expertise in biogas, anaerobic digestion and specialist engineering.
The key objectives were to:
- Make Biogas and Anaerobic Digestion the central focus of the website.
- Present LSR’s wider mechanical, electrical and technical capabilities clearly.
- Give individual services enough space to explain their value.
- Make Extox products and gas calibration services easier to find.
- Generate leads for Extox products and LSR’s other services.
- Communicate LSR’s technical expertise, experience and tailored approach.
- Highlight relevant accreditations and industry credentials.
- Improve navigation and the overall user experience.
- Provide a secure, modern and SEO-friendly website foundation.
- Give the LSR team greater control over managing and updating content.
What We Did
Rebuilt the Website Around LSR’s Current Business Focus
Grofuse reorganised the website around LSR’s current services and target customers rather than carrying the structure of the old website into a new design.
Anaerobic Digestion and Biogas became a prominent part of the website, supported by dedicated areas for water and wastewater M&E installation, gas calibration, MCC design, software design and commissioning, feasibility studies and support services.
This gives visitors a clearer understanding of LSR’s core specialism and the wider services available.
Made Specialist Services Easier to Understand
LSR’s services involve technical terminology and specialist engineering, so simply listing them wasn’t enough.
Grofuse developed dedicated service pages that give each area room to explain what LSR provides and where its expertise can add value.
For the biogas offering, the content communicates LSR’s ability to support projects across multiple stages, from feasibility and design through to installation, testing, commissioning and ongoing technical support.
This helps potential customers understand that LSR can provide tailored technical support throughout the lifecycle of a project.
Communicated What Makes LSR Different
LSR wanted to highlight its ability to provide a broad range of services locally in Ireland, from feasibility and design-build through to ongoing support.
The company also wanted to communicate its experience, established supply chain and ability to deliver tailored solutions rather than relying on off-the-shelf systems.
Grofuse incorporated these differentiators into the website content, helping visitors understand what sets LSR apart from a simple list of technical service providers.
Created Clearer Routes to Enquiry
Lead generation was the main objective of the new website, particularly for Extox products and LSR’s wider services.
Grofuse introduced clear Contact Us and Request a Call Back routes throughout the website, supported by secure contact forms.
The enquiry journey was designed to make it easier for visitors to find the service they need and take the next step towards contacting LSR.
Gave Extox Greater Visibility
Extox is an important part of LSR’s commercial offering, with the company acting as its sales and service distributor for the UK and Ireland.
The new website gives Extox and gas calibration a clearer presence, helping customers looking for gas detection products and calibration services find relevant information and make contact.
This directly supports LSR’s objective of generating leads for Extox products and its wider services.
Designed for Technical Audiences Without Making It Complicated
LSR wanted a website that felt simple, clean, approachable, authoritative, credible and modern.
Grofuse used this direction to create a visual and navigational experience that presents technical information clearly without overwhelming visitors.
A structured service menu, breadcrumbs and clear page hierarchy make it easier to move between related services and find specific information. The design also incorporates LSR’s existing black, green and red brand colours.
Built SEO Into the Website Structure
SEO was considered from the beginning of the website project.
Grofuse structured the website around relevant service areas and search opportunities, including M&E Services, Mechanical and Electrical Services, Gas Detector Calibration, Biogas, Gas Detection, Gas Analytics, Renewable Energy and Anaerobic Digestion.
Dedicated service destinations and structured content provide clearer signals about LSR’s expertise for both users and search engines.
The technical requirements also included descriptive image alt text, an updated sitemap, SSL and Google Analytics setup, helping establish a stronger foundation for the website’s ongoing digital performance.
Built a Website LSR Could Manage
The new website needed to be practical for the LSR team to manage after launch.
Grofuse provided a CMS that gives the business greater control over its content, while the service and gallery structure creates a consistent framework for keeping information current as the company develops.
This gives LSR a more flexible platform for updating its services, projects and capabilities over time.
The Result
LSR Support now has a website that reflects the business it has become since 2018, with Biogas and Anaerobic Digestion clearly positioned at the heart of its offering.
The new website makes LSR’s wider mechanical, electrical, calibration and support services easier to find and understand, while dedicated service content communicates its ability to support projects from feasibility and design through to installation, commissioning and ongoing technical support.
Clearer navigation, structured service pages and more accessible enquiry routes create a more straightforward journey for potential customers. Visitors can identify the service relevant to their needs, explore LSR’s expertise and take the next step towards making an enquiry.
The website also gives greater visibility to LSR’s Extox sales and service offering, supporting the company’s objective of generating leads for Extox products and its other services.
With a clearer structure, dedicated service content and an improved technical foundation, LSR now has a digital platform that can continue to support the business as its services and customer base develop.
The result: A modern, more customer-focused website that makes LSR Support’s specialist expertise clearer and gives potential customers a more direct way to engage with its services.
