Why is it important?
Consumers make more than 160 billion searches per month on the Google search engine alone. PPC is by far the quickest way to get in front of your target audience. Online advertising is a key channel to protect your brand, extend your reach into new markets and drive incremental increases in customers to your website. PPC is a vital component of a successful digital marketing strategy in today’s world.
How PPC Works
PPC starts with identifying keywords. These are relevant to the products and services you offer and words customers are likely to use while searching for products in your niche or industry. It is then up to a business how much they are willing to pay to appear alongside that keyword. This is your bid. However, many other factors surround where your ad appears on the search results pages. These include the monetary value of your bid compared to that of your competitors, the quality of your ads and your website (landing page), and other factors such as the time of day your campaign is running.
Our in-house experts provide the full-range of PPC services to help you achieve your goals quickly and cost-effectively. PPC services include:
– Full account review
– Keyword research
– Expert targeting
– Graphic design
– Conversion tracking
– Ad optimisation and landing page recommendations
– Ongoing data analysis and monthly reports
– Dedicated account manager
Why Choose Us?
Our team of experts has created PPC campaigns for many clients in various sectors over several years. We guarantee PPC management expertise and an increase in qualified leads to your sales funnel. Employing expertise to secure the best results in a PPC campaign is critical. Many campaigns can be unsuccessful and, as a result, money (potentially a lot of money) can be wasted.
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