Search Engine Optimisation (SEO) Strategies

The better visibility your pages have in search results, the more likely your website is to attract customers.

Why Is SEO Important?

SEO is a significant factor in driving website traffic and it is critical to improving conversion rates. Over 75% of Internet users do not scroll past the first page of search results, which means you need to be on the first results page to capture user attention. By comparison, pages two and three of Google search results receive only 6% of potential clicks.

– Having a high organic ranking is more cost-efficient than paying for Google ads or other pay per click (PPC) campaigns.
– Achieving improved rankings means getting found ahead of your competition, increasing brand loyalty and trust in your brand.
– Targeting quality traffic to your website means you attract the right potential customers for optimal business growth.

SEO Services

We begin by carrying out a full audit of your site including on and off-page, local, and technical SEO. We will create a report of findings and recommendation and either implement or hand over to your technical team to implement for you

Why Choose Us?

Our Search Engine Optimisation experts have been working at the coalface of SEO evolution for up to 15 years. In that time, we have ensured our clients have ranked highly while also optimising their conversion rates. Data and a strong focus on user intent is always at the core of our SEO strategies. Our experts are always ahead of the game when it comes to Google updates, ensuring rankings achieved are maintained and improved upon. By listening to our clients, we understand the results they seek – whether it’s more online sales, increased quality website traffic, improved conversion rates, or others. We ensure sites rank on all devices and rank highly for voice searches, snippets and local map listings.

With the help of our customer-focused SEO strategy activities, our clients have enjoyed massive growth. Across the board, our clients’ organic traffic has grown by 20-100% year on year, we’ve helped e-commerce clients treble conversion rates, and increased revenue and qualified inquiries by over 100% per year.

Let’s Get Your Project Started

Give us a call or fill in the form to get the conversation started and receive a no-obligation quote.
We will never promise what we can’t deliver!

Digital Sales Advanced Grant from InterTrade Ireland

Intertrade Ireland has announced a new funding scheme called the ‘Digital Sales Advanced launched on the 27th of February 2023.

Digital Sales Essential Grant

Apply for the Digital Sales Advanced grant. Contact us for more details or visit the Intertrade Ireland website. 

InterTrade Ireland has announced a new funding scheme called the ‘Digital Sales Advanced’ programme. The new business support scheme will allow eligible businesses to complete a diagnostic check as part of the programme application process. This will identify areas of current digital strength and weakness.

The Advanced support will then build on the current position of the business and develop comprehensive, tailored solutions, with longer term impact to help SME’s more effectively achieve longer term cross border export goals.

Grofuse digital director, Denis Finnegan, said: “This fully-funded digital sales and marketing programme that covers a large range of support modules.

“This funding programme also has a different approach. When you apply, the independent accessors at Intertrade ireland will process your application and recommend you to the most suitable supplier”.

Eligibility Criteria:

  • Must be an SME with less than 250 staff and less than £40 million/€50 million turnover.
  • Must be an indigenous business registered in Ireland or Northern Ireland (companies from Ireland must hold a valid Tax Clearance Certificate).
  • Be active in the manufacturing or tradable services sectors.
  • Have an established website presence with 12+ months analytics data.
  • Minimum of 12 months trading history and a minimum turnover of £150,000/€175,000.
  • Have cross-border sales in the opposite jurisdiction of less than 30% of the company turnover in the last/current finanical and/or have clearly identified an opportunity for cross border trade.
  • Ensuring that increasing cross border trade is the primary focus of the project.
  • Must be able to complete the Digital Sales Advanced project within a maximum 6 months of approval.
  • Be able to dedicate a staff member to participate in the project for a minumum 20 hours over a 3-6 month period (this may increase to 40 hours dependent on support requirements).

Intertrade Ireland Digital Sales Advance Support Categories:

  • Operational e-commerce
  • Cyber Security & Data Complicance
  • Process Improvement
  • Search Engine Optimisation (SEO)
  • Conversion Rate Optimisation (CRO)
  • Analytics & Measurement
  • Recruiting Digital Staff
  • Influencing Marketing
  • Website Development
  • Cross Border Digital Strategy
  • Paid Social Ads
  • Google Ads
  • Email Marketing
  • Social Media
  • Content Creation

You can apply direct here via Intertrade Ireland and put ‘Grofuse Ltd’ as a potential supplier

Process flow overview

  1. Complete your online application form including submission of financial accounts
  2. Applications are assessed against a standardised scoring matrix by the assessment panel
  3. Successful businesses are offered a place on the programme and must complete additional documentation
  4. The business will be allocated a ‘Specialist’ who will act as a central point of contact
  5. The assigned specialist will complete a ToR outlining all the tasks required based on an initial meeting with the business
  6. The specialise will assign the mentor(s) to the project and complete the acceptance brief for the mentor(s) to review and sign
  7. The mentoring process commences and must be completed within the agreed timescales
  8. Once complete, the mentor will populate a conclusion report to summarise tasks and expected outcomes
  9. Once all work is complete, the project completion record will summarise all key tasks and outcomes.

Approved InterTrade Ireland Consultants

If you need help with your application?

Grofuse is an approved consultant for InterTrade Ireland programmes. Contact our InterTrade Ireland consultant for expert advice and assistance with your application: [email protected]. Alternatively, call NI/GB +44 2871228820 or ROI +353 1 247 5294.

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