Grofuse News

Get the latest insights from our specialists, read our client success stories and discover funding opportunities for your digital growth.

Onsite SEO Vs Offsite SEO

9 May 2022|Tags: , , |

Onsite and offsite search engine optimisation (SEO), otherwise known as on-page and off-page SEO, are the two critical components of the SEO process. For higher rankings and maximum exposure to the search engine results page (SERPs) you need to understand the difference between the two and how to utilise them. There is no point in having a website if people can't find it.

Rural Business Development Grant NI Offers £5,000 For New E-commerce Websites In May 

29 April 2022|

Micro businesses in Northern Ireland can get up to £5,000 towards a new e-commerce store with the new Rural Development Grant which is available during the month of May (2022).  Grofuse Digital Director, Denis Finnegan, said: “The grant will provide funding assistance of 50% up to the value of £5,000 towards e-commerce websites to support the recovery, development and sustainability of existing businesses based in rural areas in Northern Ireland.

How A Digital Marketing Agency Can Help Grow Your Business

8 September 2021|

The rate of digital adoption among Irish businesses accelerated significantly as a result of the Covid-19 outbreak. According to a recent survey, 98% of business leaders said technology played a crucial role in navigating the pandemic. In 2020, the volume of new Irish websites increased immensely to accommodate many consumers who moved their transactions online due to Covid-19 restrictions. In 2021, online trading for businesses has become the new norm, creating greater brand awareness competition in many Irish sectors. There has never been a better time to start considering digital marketing to grow your business.

6 Social Media Channels To Advertise On In 2021 – Which One Is Best For You?

25 June 2021|

There are 4.33 billion social media users globally in 2021. These users spend an average of two hours and 25 minutes per day on social media channels. Are you targeting this audience effectively? Developing a clear understanding of your social media target audience is critical for successful social media campaigns. In defining your social media audience, you can identify your niche market for improved results.

Google Core Updates May 2022

20 July 2022|Tags: , , |

More than six months since the last core update, Google is now rolling out a new broad core update. It is called the May 2022 core update - Google’s first broad core algorithm update of 2022.  The most recent core update was the November 2021 core update, more than six months ago. In an announcement, Google stated: “Today, we’re releasing our May 2022 core update. It will take about one to two weeks to fully roll out.”

Onsite SEO Vs Offsite SEO

9 May 2022|Tags: , , |

Onsite and offsite search engine optimisation (SEO), otherwise known as on-page and off-page SEO, are the two critical components of the SEO process. For higher rankings and maximum exposure to the search engine results page (SERPs) you need to understand the difference between the two and how to utilise them. There is no point in having a website if people can't find it.

Achieve Your Ambitious Growth Goals With Grofuse

18 January 2022|

The importance of Search Engine Optimisation (SEO) in marketing is often easily overlooked. Grofuse can help your business grow by 50% - 100% with the proper use and management of SEO. SEO is a key factor in driving organic website traffic and improving the sales conversion rate for a company. Nevertheless, it remains a much-undervalued service in marketing.

Google Core Updates May 2022

20 July 2022|Tags: , , |

More than six months since the last core update, Google is now rolling out a new broad core update. It is called the May 2022 core update - Google’s first broad core algorithm update of 2022.  The most recent core update was the November 2021 core update, more than six months ago. In an announcement, Google stated: “Today, we’re releasing our May 2022 core update. It will take about one to two weeks to fully roll out.”

Google Puts More Focus On Performance Max Campaigns In 2022

29 March 2022|

Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. In November 2021, Google announced the rollout of Performance Max campaigns to complement keyword-based search campaigns that help advertisers find more converting customers across all of Google's channels such as YouTube, Display, Search, Discover, Gmail and Maps.

Certified Google Badge Partner 

19 October 2021|

Grofuse has been officially awarded a ‘Google Badge’ to acknowledge our agency’s Google Ads expertise. With headquarters in Dublin’s docklands, Google has a strong influence on the Irish market and evaluates businesses competitively for this certification. As a result of being awarded the badge, Grofuse has access to a wide variety of benefits as a partner of the search engine giant. This includes advanced access to education and insights with increased support, recognition and rewards. 

How A Digital Marketing Agency Can Help Grow Your Business

8 September 2021|

The rate of digital adoption among Irish businesses accelerated significantly as a result of the Covid-19 outbreak. According to a recent survey, 98% of business leaders said technology played a crucial role in navigating the pandemic. In 2020, the volume of new Irish websites increased immensely to accommodate many consumers who moved their transactions online due to Covid-19 restrictions. In 2021, online trading for businesses has become the new norm, creating greater brand awareness competition in many Irish sectors. There has never been a better time to start considering digital marketing to grow your business.

What is a bounce rate?2022-03-11T16:48:35+00:00

Bounce rate is a digital marketing term used in website traffic analysis. This is defined as when a website user immediately leaves a webpage without taking any action. This can negatively affect your rankings, as it may suggest to search engines that your content is not of high-quality.

What are negative keywords?2022-03-11T16:49:54+00:00

This terminology is used in Pay Per Click (PPC) advertising. ‘Negative keywords’ prevent advertisements from displaying certain keyword phrases. By preventing your ad from showing on irrelevant searches, money is saved on wasted clicks and opportunities are improved for increased conversions.

What is the importance of Google Analytics?2022-03-11T16:50:25+00:00

Google Analytics provides the information needed to help you improve your business strategy, discovering behavioural patterns you probably never knew about visitors on your site. Whether you have an e-commerce site or an informative site, you want to understand the behaviour of your visitors to deliver better results.

Why are backlinks important for SEO?2022-03-04T15:06:08+00:00

Backlinks are important because they signal to Google that another resource finds your content valuable enough to link to it within their own content. As a website gains more backlinks, search engines such as Google recognise that the website possesses valuable content worth ranking well on the search engine results page.

What are the benefits of social media marketing for my company?2022-03-11T16:52:02+00:00

Whether your business is taking advantage of it or not, social media has forever changed how consumers communicate with companies and vice versa. Being accessible to your customers – and potential clients – via social media is vital for developing relationships with them and helping them through the sales funnel or creating brand awareness.

How can I create content that converts?2022-03-11T16:53:25+00:00

It’s important to remember that content marketing is just one step in the conversion funnel.
Through a combination of SEO, content marketing, social media marketing, outreach, email marketing, and website design, prospective customers are led to converting.

Content marketing is vital in the conversion process since each page of your website and each informative blog post plays a role in convincing visitors to buy. Create different content with each step of the conversion funnel in mind and don’t forget to include a call to action.

What is conversion optimisation? 2022-03-11T16:54:34+00:00

Conversion optimisation is the process of increasing the number of website visitors that convert into active customers. By improving your website’s user experience, users are more likely to complete the desired action on your webpage, whether purchasing a product or signing up for your newsletter.

The best way to improve user experience is by removing unnecessary content that may slow your site down includes providing live support and adding testimonials.

Is user interface (UI) and user experience (UX) important for SEO?2022-03-11T16:54:55+00:00

Yes, both are essential for your Google rankings. User interface is the technical side of SEO, while the way the user navigates through the site (UX) influences essential metrics, such as bounce rate, time on page, and click-through rates. Google takes all of these factors into consideration when ranking pages.

What are the Core Web Vitals?2022-09-12T11:55:59+01:00

The Core Web Vitals strongly impact the way that users interact with your website. Google is becoming increasingly focused on user experience, which means websites need to do the same. Core Web Vitals identify user experience issues by generating a metric for three key areas of user experience, including:

  • Page loading performance
  • Ease of interaction
  • Visual stability of a page from a user’s perspective

Additional metrics Google analyses are whether your website is mobile-friendly and provides safe browsing and non-intrusive content such as pop-ups and ads.

What are ‘keywords’?2022-03-04T14:48:26+00:00

Keywords are the words and phrases that searchers type – usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs or any kind of information on the web. These keywords need to be strategically inserted into your pages and content to increase your visibility on the search engines results page.

Why am I not seeing my pay per click (PPC) ads?2022-09-12T11:33:28+01:00

There are many contributing factors as to why you may not be able to see your ads on Google. These include:

1. Geotargeting

Your ads might not show because you are searching from outside the geographic area your ad is targeting.

2. Your bid is too low

PPC campaigns are a search auction – you are likely competing for ad space with a number of other companies for the same keywords with a bidding budget that is too low.

3. Ad scheduling

When setting up your PPC campaigns, you have the option to define and set your ad scheduling. Your scheduled ad may not be running yet or it may already be complete but the end date that you set.

4. Budget constraints

With PPC campaigns, you are charged a cost per click (CPC). Each time someone clicks on your ad, this will be deducted from your daily budget – you may have already received enough clicks and spent your budget.

5. Platform bidding

On Google, you have the option to advertise to users on particular platforms they are using such as desktop, mobiles or tablets. You may have set up the campaign to target just desktop or just mobile searchers and have excluded the other variations.

6. Disapproved ads

Google has a number of advertising policies that you must adhere to. If your ads do not satisfy these requirements, your ads will be disapproved.

7. Negative keywords

In Adword campaigns, you can use negative keywords to ensure that your ads don’t show for keywords you know you don’t want to show ads for. Negative keywords tell Google not to show your ads whenever someone searches with a particular word.

8. Billing

Make sure to set alerts or check the billing/payments section if your ads are not showing. Sometimes there can be issues with your credit card or payment method, prompting Google to stop your ads from running.

9. Your campaigns just started

If you just pushed your campaigns live and you are not seeing your ads, you may just have to wait – it takes some time for Google to approve ads, keywords and other variables within your campaigns.

What is GTM and why do I need it?2022-03-04T14:33:07+00:00

Google Tag Manager (GTM) is a tool which provides a user-friendly interface to implement tags and pixels on your website, such as Facebook pixels or AdWords conversion tracking. By using GTM you can implement a wide variety of coding scripts, tags and code snippets that you would otherwise need to install on your website. GTM makes implementing and changing tags easier since they are all stored in one place.

With GTM, you can track a number of actions on your website, such as clicks on the menu, clicks on call-to-action (CTA) buttons or form completions. You can see similar data with Google Analytics, but it is not as detailed as the data from GTM.

Google Core Updates May 2022

20 July 2022|Tags: , , |

More than six months since the last core update, Google is now rolling out a new broad core update. It is called the May 2022 core update - Google’s first broad core algorithm update of 2022.  The most recent core update was the November 2021 core update, more than six months ago. In an announcement, Google stated: “Today, we’re releasing our May 2022 core update. It will take about one to two weeks to fully roll out.”

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