PLAN PREPARATION, EXECUTION AND REVIEW
We focus on getting quality sales leads from strategically-planned online activity.
A properly tailored digital marketing strategy will optimise the return on investment for you.
Our three steps key steps of the process involve your marketing plan preparation, execution and review.
PLAN APPROVAL + EXECUTION
Inbound Digital Marketing
Our lead generation services include SEO (search engine optimisation), Google Ads (PPC) advertising, content marketing, social media marketing and email marketing.
Driving visitors to your website is essential to generating new sale enquiries. Our specialist SEO techniques will ensure your site is found by Google users.
Understanding the value of a robust SEO strategy is the critical first step to positively transforming your business’s online results.
By carefully fusing a number of SEO processes, our team continually drives high-quality traffic to our clients’ websites. But we don’t stop there, always striving to improve conversion rates to ultimately increase your revenue potential over competitors.
Our experienced digital marketers have led successful SEO campaigns for businesses across Ireland and the UK for more than a decade – always staying ahead of the curve to ensure our clients reach their growth goals.
Our experienced pay per click team has the know-how to maximise your advertising spend online.
When using pay per click (such as Google Ads), each time someone clicks your ad it costs you money.
However, your return on investment can be maximised through expert planning.
Our strategies ensure that advertising budgets are not wasted and that the ads are seen by the right people. We do this through targeting the right market for your offering, using Display Advertising, Google AdWords, Google Shopping, Retargeting and social media advertising campaigns.
Content is king simply because good communication with your customers is the key to growing your business.
A functional and fast website is only great when the written and visual content within it does an equally excellent job.
Our highly experienced PR professionals are former journalists and will maximise your organisation’s communication power by working with our strategists, marketers, designers, videographers, animators and developers.
From targeted website pages, to engaging brand journalism, authoritative blogs, PPC messaging, social media content, slogans, taglines and much more, our PR team will deliver your message to great effect.
Social Media Campaigns
We craft and source original, relevant and shareable content that is always on message with your brand. Social media has become a key tool in driving sales for brands of all sizes everywhere.
By helping brands engage through social media, we help them build credibility within online communities, gain advocates and grow sales.
By integrating marketing automation into your website, we can collect emails and segment customer groups. By using carefully crafted content focussing on your business, products/services – or more importantly the benefits of them for your customers – via email campaigns we drive new traffic to your landing pages.
Lead Generation Campaigns
We create websites (or adapt existing ones) to generate high quality leads which can be delivered direct to your inbox. We automate certain processes to improve workflow – such as selling products and facilitating the download of industry related information for your customers. These processes add great value to your campaigns and can be used to collect valuable information (using analytics) to determine what customers are particularly interested in and to measure exactly how successful campaigns have been.