With Bridge Inn Dungloe, we were able to create a strong brand identify, launch an SEO-optimised website with high functionality, create an SEO strategy that would grow site visibility, establish a presence on Social Media channels and create engaging content for Social Media, all within a short time frame. In fact, one of their requirements was to finish the project before May, which is the opening of the season, and in order to speed up the process, we arranged a professional photographer to take some amazing photos of the rooms and the property in general.
The website we created has the capabilities to draw the user in and allow them to complete their purchase journey of booking a stay without leaving the site. The focus of the website took in both user-experience and SEO optimisation – meaning that the website was created with a solid foundation for future marketing activity.
The Booking Engine will handle and synchronize all of the direct reservations on the website with online booking channels such as Booking.com, Expedia, AirBnB, TripAdvisor and more.
It was important for Bridge Inn Dungloe to quickly establish a strong presence on social media channels and to ensure a buzz in the tourism accommodation world. We created Facebook, Instagram, LinkedIn and Twitter profiles for the brand, and built up an audience, working closely with their team to perfect a tone of voice that conveyed the personality of the brand.