CBM Signs Boosts an 9X ROAS with Grofuse

CBM Signs, an Irish-owned sign design, print, and installation service provider, has been a trusted partner for businesses nationwide since its establishment in 2004. From small start-ups to multinational corporations, CBM Signs has delivered top-quality signage solutions, vehicle graphics, wide-format printing, and even online sales of number plates and safety signs. Known for its customer-centric approach and in-house production capabilities, CBM Signs has built a strong reputation for excellence in the industry.

Results with Grofuse




Client Goals

CBM Signs faced several challenges with their prior website built on WooCommerce. Outdated and unsupported plugins were causing issues, impacting the website's functionality and hindering growth. To ensure the company's future success and cater to evolving market demands, CBM Signs recognised the need for a comprehensive solution. They sought to rebuild the website on a new platform while exploring the potential for transforming their business into a large-scale e-commerce venture targeting both local and international markets. The primary goals were to future proof their online presence, attract corporate clients, and expand their product offerings.

What We Did

Grofuse conducted an in-depth discovery phase, understanding CBM Signs’ goals, target markets, and desired outcomes. Extensive planning sessions were held to align strategies and prioritise the key features needed.

We implemented a fresh and intuitive user interface (UI) design to create a visually appealing and engaging online experience. The website’s structure and information architecture were optimised, ensuring seamless navigation for users.

Our team integrated a user-friendly content management system (CMS), empowering CBM Signs to easily update and manage website content, including product information, images, and promotional offers. This ensured that the website stayed up-to-date and relevant to customer needs.

The WooCommerce store was rebuilt from the ground up, incorporating more than 110 product categories. Products from the existing site were migrated while new offerings were seamlessly integrated.

A comprehensive customisation feature was developed to allow customers to personalise their chosen products. This feature empowered users to select variations and specify preferences, enhancing their overall shopping experience.

We also conducted thorough SEO optimisation, implementing best practices to improve the website’s visibility in search engine rankings. Technical enhancements, clean URLs, and optimised page speed were prioritised to attract organic traffic.

The Result

Following the relaunch of CBM Signs' website and the implementation of the comprehensive e-commerce transformation, the company experienced significant positive outcomes.

The new website was meticulously designed to be fully responsive, adapting flawlessly to various devices, including desktops, tablets, and mobile phones. This ensured an optimal browsing experience for customers regardless of the platform they used.

We also introduced a user-friendly and streamlined checkout process, minimising cart abandonment rates. Both desktop and mobile users were provided with a seamless and efficient purchase journey. The new website's professional design and features effectively showcased CBM Signs' capabilities and products, appealing to both SMEs and multinational corporations seeking signage and sign products.

The new website caters to an international audience by incorporating multilingual support and multicurrency functionality. Customers from different regions can now conveniently browse and make purchases in their preferred language and currency.

The e-commerce transformation enabled CBM Signs to target new markets beyond Ireland, including the UK and Europe. By offering multilingual support, multicurrency functionality, and optimised international shipping, CBM Signs successfully attracted customers from various regions, expanding their customer base and market reach.

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