Connected Health Partners with Grofuse and Achieves 100% Growth in Leads

Connected Health is a premium independent, private homecare provider in Ireland that delivers multi-award-winning care island wide. Their goal is to place the needs of their clients at the centre of everything they do to deliver better and more responsive support in a way that measurably improves the lives of those in their care. In February 2023, Connected Health Ireland aimed to launch their premium private homecare offering in the Republic of Ireland, and they needed a new Irish website that met their requirements.

Results with Grofuse



Client Goals

Connected Health had issues with the development of their new website by another provider and needed to start again with a completely new development to meet their requirements before their launch date of February 14, 2023. It was recommended by a third party that they contact Grofuse. We met with them on February 1. Our challenge was to help them get the new platform live and to a high standard by the strict deadline.

What We Did

To ensure that we met the tight deadline, we fast-tracked our proven process and moved our team onto this project. The first step was to hold an initial discovery meeting to fully understand what Connected Health wanted to achieve in Ireland.

A Grofuse growth consultant created a website brief of what was required, including every detail that our graphic design, content marketing, search engine optimisation, and development teams needed to hit the deadline.

The next step involved our content creator for this project interviewing the client to ensure we captured the appropriate tone and information needed for all pages. The content plan not only created copy for all pages, but it also had clear guidelines for H1 headers, sub-headers, structure, and flow with both SEO and user experience in mind.

Based on this information, our head designer created all pages using Adobe XD for both desktop and mobile versions. We sent the link to the client to add any comments directly onto Adobe so our designer could review them. Once the design was signed off, all files were sent to the development team to begin work. As this was a tight deadline, our IT team already had the staging site ready and the developer had the core structure created with all features prior to design sign-off.

After development and testing, we completed pre-launch SEO. Once approved by the client, we put the site live and completed all post-launch SEO checks and tests. We have 165 items in our checklist from the initial consultation to when the site goes live. The site officially went live on the 13th of February, as promised before their Valentine’s Day deadline – with a day to spare.

The Result

After the site went live, we created a social media post for the client and set up initial Google Ads. Within the first three days, Connected Health generated leads for both recruitment and homecare services. Since the launch, Connected Health has marked an impressive 100% increase in lead generation. This rapid and substantial surge in leads not only exceeded our expectations but also demonstrated the immediate impact of the new website and digital marketing strategies.

Additionally, our strategic approach led to a 47% reduction in the cost per conversion, optimising Connected Health's digital marketing budget and ensuring a more efficient and cost-effective lead. The site also elevated their brand professionally in the Irish market, helping them to compete and grow their market share.

At our core, we pride ourselves on our approach to our clients, with free-flowing communication — taking time to fully understand what they need and what their client’s need, and then applying our various specialist expertise to fuel their digital growth. This case study is an example of our commitment to delivering high-quality work and meeting our client's needs, even within the tightest of deadlines.

I have worked with Grofuse for over two years, Denis and Ian are so knowledgeable, and they turn projects around quickly and without fuss. Grofuse is my 'go to' digital agency!

Julie Cordner

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