Elevating Designer Bookbinders’ Online Presence through Collaboration with Grofuse

Founded more than fifty years ago, Designer Bookbinders is one of the foremost societies devoted to the craft of Contemporary bookbinding. This registered charity has helped to establish the reputation of British bookbinding worldwide by means of events, education, exhibitions and publications.

Client Goals

We were approached by Designer Bookbinders to help them create a new website that is easy to navigate, promotes the brand professionally and encourages new membership sign-ups. As well as new memberships, they wanted website visitors to sign up for workshops, view past events and purchase products.

What We Did

After conducting some in-depth research and interviews with the Designer Bookbinders team, we were able to redesign their website based on the attitudes, ideas and personalities of the people that make the business unique. A new logo was recreated to ensure a contemporary design was applied across the website and any future marketing materials. As this was a large and complex project, there were many technical requirements during the website development stage that included: development of a customised webstore and user buying journey; creation of a shop to purchase publications online and the implementation of an entire e-commerce journey online with shipping costs calculated; setting up secure payment gateways, PayPal and Stripe, for the shopping cart and much more.

The Result

The final result was a redesigned website with a distinctive beautiful visual identity that is accessible to PCs, iOS devices, tablets and smartphones operating on all common platforms. Maintaining a delicate balance between changing the existing image without entirely rebranding was crucial to maintain current brand awareness. The updated style and branding was designed to reflect Designer Bookbinders position as a contemporary and prestigious organisation in the modern arena of arts and craft.

As the person who first initiated this process with Grofuse I just wanted to thank you for all the hard work you and your team have done on this project and for working so professionally and positively with George and Hannah to achieve a fabulous website. I would certainly be happy to recommend Grofuse to others.

Glenn Malkin

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