What Is Digital Transformation?
Digital transformation is the integration of digital technology into all aspects of a business, fundamentally changing how you operate and deliver value to customers.
It is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements. This reimagining of business in the digital age is digital transformation.
Why Is Digital Transformation Important?
Given the devastating economic impact of coronavirus, it is crucial to focus on what businesses quickly adapted to – their digital presence.
Digital transformation has never been so central to business survival and growth. As the chaos from coronavirus slowly returns to normal, businesses need to maintain and implement digital solutions for restoration, recovery and growth.
The most important actions for businesses in times of crisis are to adapt quickly and keep marketing. Some businesses might place digital transformation plans on hold and cut back on marketing spend, but that approach is counterintuitive.
Business analysts and coaches around the world are advising that those who exhibit bravery and focus on investing in their business futures will benefit from a faster recovery.
Those who react and adapt to the rapidly changing economic landscape – in which digital transformation has become more important than ever before – will not only survive but once again thrive when we come out the other end of this pandemic.
The crisis has brought the need for digital transformation across business operations and marketing processes into sharp focus as the world becomes increasingly dependent on internet communication.
In business, we are beginning to recover from an extended period of slow activity, but it’s vitally important that we equally prepare for recovery by investing in the future. The faster you react, the faster you prepare.
Strengthening your focus on online marketing will enable you to maintain a semblance of normality in business and gain a competitive edge over competitors who are slow to react.
The unprecedented measures introduced accelerated the need for online operations significantly for businesses. Business and consumer behaviour have been altered on a massive scale that rapidly increased the digital transformation that was pending.
Whether or not those effects on your business are positive or negative depends on what you do next. Invest in the future or stand still while all about you moves – the choice is yours.
If you would like further advice on how to improve your online presence or digitise your processes for restoration, recovery and growth, contact Grofuse today: NI/GB +44 2871 228820 ROI: +353 1247 5294.