Heating Parts Warehouse Drives 20% Increase in Sales with Grofuse

Heating Parts Warehouse, one of the leading stockists of plumbing and heating parts in Ireland and the UK, has established itself as a trusted provider of high-quality products to tradespeople, plumbing supplies merchants, and homeowners.

Results with Grofuse




Client Goals

With their commitment to exceptional customer service and a wide range of products available through their online store, Heating Parts Warehouse sought to accelerate their growth and enhance their online presence. They partnered with Grofuse, leveraging a comprehensive suite of services including digital marketing, SEO, design, and rebranding to achieve their business objectives. They needed an experienced partner to develop and execute a strategic plan that would amplify their brand visibility, attract more qualified leads, and ultimately result in a substantial increase in sales.

What We Did

Collaborating closely with Heating Parts Warehouse, we developed a comprehensive strategy to address their challenges and achieve their growth goals. The following solutions were implemented:

Grofuse designed and executed targeted digital marketing campaigns across various channels, including social media platforms and search engines. These campaigns were tailored to reach Heating Parts Warehouse’s target audience and drive qualified traffic to their online store.

Our team conducted extensive keyword research and implemented on-page and technical optimisations to improve Heating Parts Warehouse’s organic search visibility. By enhancing their search engine rankings, they attracted a higher volume of relevant traffic to their website.

We worked closely with Heating Parts Warehouse to refresh their brand image through a comprehensive redesign and rebranding process. The website’s design was revamped to improve aesthetics, user experience, and align with the company’s values and goals.

The team implemented conversion optimisation strategies to enhance the user experience and drive sales. This involved improving website navigation, simplifying the checkout process, and optimising product pages to maximise conversions.

The Result

Through the collaborative efforts between Heating Parts Warehouse and Grofuse, significant improvements in key metrics were achieved, driving substantial growth and exceeding expectations.

The combined efforts of digital marketing campaigns, SEO optimisation, and conversion enhancements resulted in a 20% increase in sales for Heating Parts Warehouse. This growth demonstrated the effectiveness of the strategies implemented by Grofuse in driving revenue and expanding their customer base. The social media advertising campaigns delivered great results, with an increase of 1920.3% return on ad spend (ROAS). This indicated the efficiency and effectiveness of their targeted advertising efforts, resulting in a highly profitable social media presence.

Our SEO optimisation efforts led to a significant 38.60% increase in organic traffic for Heating Parts Warehouse. By improving search engine rankings and visibility, they attracted a larger audience of qualified leads actively searching for plumbing and heating parts.

Heating Parts Warehouse continue to attract new customers, enhance their brand visibility, and drive revenue growth. As a trusted partner, Grofuse remains committed to supporting them in their ongoing growth objectives, leveraging innovative strategies and digital solutions to maintain their competitive edge and maximise their online presence.

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