Started With Business Discovery and Strategy

Before developing layouts or visual concepts, we focused on understanding Codico’s business, customers and commercial objectives.

Working closely with Ross O’Keeffe and the wider Codico team, we held discovery workshops, stakeholder interviews and planning sessions to understand how customers interact with the business, the questions they ask and the information they need before making purchasing decisions.

We also reviewed the existing website, analysed customer journeys and developed a content strategy based on how potential customers search for industrial coding, marking and traceability solutions.

These insights shaped the website’s structure, content, design and functionality.

Restructured the Website Around the Customer Journey

The website’s information architecture was completely reworked, organising more than 75 pages into clear sections covering industries, products, services and technical resources.

Rather than treating each page as an isolated destination, we designed the website as a connected customer journey. Visitors can explore solutions by industry, investigate products and technologies, access expert information through the Knowledge Hub and move naturally towards making an enquiry.

The new structure helps users find relevant information without needing to understand the full product portfolio before they begin.

Made Complex Information Easier to Understand

Industrial coding and marking solutions can involve highly technical products, different production processes, compliance requirements and industry-specific challenges.

We developed the website content and structure to make this information easier to navigate and understand. The experience allows visitors to explore solutions in the context of their industry or requirements, while still providing access to the technical detail needed by more informed buyers.

Every page was given a clear purpose: answer a question, explain a solution, build confidence or guide the visitor towards the next step.

Created Clear Routes Through Products, Industries and Resources

The new website connects the different ways customers may choose to research a solution.

Visitors can explore by industry, browse products and technologies, review services or use the Knowledge Hub to access supporting information. These sections are connected through internal links and clear calls to action, helping users move from initial research towards a relevant enquiry.

This approach supports both visitors who know exactly what product they need and those who are still trying to identify the right solution.

Designed Around Usability

The visual design was driven by usability rather than decoration.

Clean layouts, clear navigation, consistent calls to action and responsive page designs help visitors access information quickly across desktop, tablet and mobile devices.

The design also creates a more consistent experience across the website, helping users understand where they are, what information is available and what they can do next.

Built for Performance, SEO and Scalability

Technical SEO and website performance were considered from the outset.

The build included work around metadata, internal linking, page speed optimisation and technical foundations to support organic search growth. The website was also developed with flexibility and scalability in mind, allowing Codico to expand its product ranges, publish new content and support ongoing content marketing.

Rigorous testing formed part of the development process to ensure the finished platform delivered a reliable experience across devices and key customer journeys.

Created a Stronger Digital Foundation for Growth

The project brought strategy, content, user experience, design, development and SEO together as part of one joined-up process.

This ensured the website was not simply redesigned visually. It was rebuilt to better support Codico’s wider business objectives, including marketing, sales, customer education and future growth.