The rate of digital adoption among Irish businesses accelerated significantly as a result of the Covid-19 outbreak. According to a recent survey, 98% of business leaders said technology played a crucial role in navigating the pandemic.
In 2020, the volume of new Irish websites increased immensely to accommodate many consumers who moved their transactions online due to Covid-19 restrictions. In 2021, online trading for businesses has become the new norm, creating greater brand awareness competition in many Irish sectors. There has never been a better time to start considering digital marketing to grow your business.
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Why Should You Use Digital Marketing?
There are various reasons for your business to use digital marketing. These include:
- Learning more about your audience and how to reach them.
- Controlling the budget with results in numbers.
- Reaching a larger audience with a broader reach.
- Faster results.
- Most likely, all of your competitors have digital marketing practices in place.
How Does Digital Marketing Work?
In 2021, most people spend a great deal of their time online – almost two billion people worldwide are online at any given time, most likely on social media and Google platforms in this part of the world. In the digital buyer’s journey, a customer must first become aware of your brand, consider their options, and finally, decide to purchase. One of the first steps towards doing this correctly is by creating an integrated digital strategy.
Your digital strategy must include a comprehensive approach for your marketing to give you an effective return on investment (ROI). This will mean leveraging multiple digital marketing services to effectively carry out market research, create a plan of action, decide what tools and platforms to use that suit your needs, and successfully measure the progress of your campaigns.
Without Google Analytics, for example, your digital marketing efforts have no precise measure of ROI or success. Without a clean, fast, mobile-friendly website, visitors will not engage and convert to the full potential. Without constant campaign tweaks, adjustments and testing, you would waste your budget while missing opportunities for revenue.
Without experts who are dedicated to your marketing strategy, you are not likely to reap the rewards you want. If you outsource digital marketing services, from Grofuse for example, the digital marketing experts will be accountable for the implementation and measurement of the strategy regularly.
5 Ways Digital Marketing Helps To Grow Your Business:
1. Wider reach and target market
Expanding your business to a new location or target market can be difficult. With digital marketing, you are able to reach people across the world with your message and expand into foreign markets, entirely online.
Digital marketing campaigns can be set up quickly and with a small budget to cover the cost of advertising in many different counties or countries. The ability for digital marketing campaigns to be geo-targeted is also invaluable and something that companies may not have been able to do in the past.
2. Building Your Brand Name
Building a strong, recognisable brand name is essential for any business that wants to be successful. Digital marketing can help you create an online presence and build your reputation by showcasing information about your business online.
This includes updating social media channels with new products or services as they are released and publishing case studies or blog posts about different aspects of your company. This will help earn the trust of the users and make them more likely to purchases your products or services.
Brand awareness is one of the most important aspects of a robust digital marketing plan. Digital marketing has changed the way companies can build their brands and promote themselves. It’s no longer just about having a logo, slogan or print. It also includes methods such as optimising the design and content to make sure that it’s engaging, attractive, and easy for potential customers to find what they’re looking for.
Digital marketing can save you money in the long run because it is relatively inexpensive compared to other forms of advertising. For example, buying an ad in a newspaper can cost thousands, while social media ads can generally reap the rewards from spending only €100 per month.
Another way in which digital marketing can save you money is by creating more effective campaigns and increased ROI. Every cent spent is trackable with what you receive in return in clicks, website traffic, conversion rates and sales.
4. Increased revenue
An effective digital marketing plan results in high conversion rates and a higher number of visitors to your website. You also have the opportunity to turn those visits into customers with an effective email marketing or social media strategy.
The more people that know about your business and brand, the better. Digital marketing can help with this by making it easier for potential customers to find you on search engines such as Google or Bing – even if someone does not type in precisely what you are offering, they might end up finding a related keyword that is close enough and will still lead them to your website.
5. Improved ROI
Digital marketing can also help increase your ROI. The more traffic you get to your website, the higher the chance that someone will purchase what your company has to offer. The strategies of digital marketing are straightforward to monitor and calculate. Results can be measured by the impact they are having on your business. The key is to produce a continuous flow of traffic to your website.
As a metric, ROI is simple to track and measure. It is the cost of carrying out the marketing campaign divided by the money generated from that campaign.
Without digital marketing, your business is missing out on a significant aspect of being on the internet. Digital marketing is a fantastic way to reach new customers while maintaining the ones you already have. Whether you are a small business offering local goods and services or looking for a way to reach consumers on a limited budget, online marketing tactics can help you meet your business objectives.
Do you need expert assistance with your digital marketing strategy? Contact Grofuse for a free consultation today: NI/GB +44 2871 228820 or ROI +353 1 247 5294. Alternatively, email: email@example.com