Grofuse Empowers Irish Fish Canners with a Sales-Boosting Website

Bringing the finest pelagic fish in the world from pier to packaging in just eight hours makes Irish Fish Canners a world leader in the industry.

Their dedication to transporting prime herring and mackerel from sea to shelf in the fastest time possible means fish lovers around the world can enjoy unrivalled freshness in canned products.

Processing takes place just yards from the cold, clear waters of the North Atlantic and this ensures that Irish Fish Canners can lock in the full flavour of freshness in double-quick time.

Client Goals

Irish Fish Canners, Proiseail (An Clochan Liath) Teoranta brings the finest pelagic fish in the world from pier to packaging in just eight hours. The quality and freshness of their prime Atlantic fish – due to their unique location on Ireland’s rugged Wild Atlantic Way – makes them a world leader within their industry.

We worked out how that story needed to be presented to help the company grow international sales. The unique story had to be carefully developed and stylishly placed front and centre to quickly impress influential CEOs and COOs of multiples and global food companies.

What We Did

After our initial research, we quickly established the goals for this project. The first step was to design and develop a website that would be a powerful sales tool to market the company to decision makers. This was to boost direct sales and increase the company’s portfolio of co-packing contracts with multinational operators.

Our team created all graphics, content and design with a strong focus on charting the unique story of Irish Fish Canner’s wild Atlantic fresh fish from pier to packaging. The site was indexed so it would be easily found globally. It was thoroughly tested on all devices while Google analytics data was carefully reviewed to ensure all objectives would be met.

The Result

The client was delighted with the result, stating:

"Thank you, Denis and all the Grofuse team for helping us redesign our website. It was a pleasure working with you as your knowledge and professionalism really shone out. We are delighted with the outcome and have received many compliments on our website. I would highly recommend the Grofuse team."

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