Key Strategies For Digital Growth In 2023

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Businesses can grow quickly and sustainably online with a robust digital strategy. A continuous cycle of reaching a wider audience, engaging the public through meaningful interactions and generating higher levels of conversion can make 2023 a year of exceptional digital growth for your business.

These are crucial steps to building a web presence that is relevant to your target audience. There are many elements in the creation of a successful digital growth strategy.

Some include:

  • A well-devised content strategy to engage your market
  • Improved Search Engine Optimisation
  • Smart use of social media marketing
  • Expertise in PPC advertising
  • Strategic email campaigning


So What is a Digital Growth Strategy?

Digital growth strategies are more than just creating social media campaigns and hoping for likes, shares, and comments. Digital growth strategies look at all aspects of your brand’s online presence and your goals. They also examine what can be done to improve it to drive business growth. When executed correctly, a digital growth strategy enhances website traffic and online enquiries and nurtures prospects through the digital sale funnel.

A digital growth strategy is necessary to plan, profile, and predict. First, identify the digital areas that offer the most outstanding value and growth prospects, profile your audience online, choose the channels for deployment, and plan your approach. Next, align the strategy with your growth needs and objectives. Once activated, it is essential to optimise and adjust your strategy accordingly in order to achieve your goals continuously.

To ensure growth and maximise sales results, aligning your online approach with your existing sales efforts is essential. Grofuse can assist with this. We understand that sales and marketing are becoming more integrated by digital. Therefore, we help clients grow their businesses by aligning digital outreach with their sales strategies.


Content Strategy

Digital growth strategies that do not include the right mix of content that is aligned with marketing objectives are doomed to failure. Make sure your content supports your marketing goals.

To understand the needs of people, create content that delivers solutions for their problems. For example, one of the most popular content marketing tactics is to host online Q&A sessions. But you may still be asking: “Does content matter in digital marketing strategy?”

The simple answer is yes! Content marketing shows consumers how your products or services can improve their quality of living. Good content marketing is a way to increase the quality of visitors to your site, which results in more exposure, quality leads and increased sales. The most effective content marketing types for 2023 will be video and blog.

Video Marketing Strategy

Video marketing is a great way to show a brand’s culture and purpose, and inspire customers to buy products or services. Video marketing is a great way to get your brand noticed online. Well targeted video marketing will help spread your brand’s message to customers in different niches.

Blog Marketing Strategy

Blogging has traditionally allowed people to share their opinions on specific topics. However, it has recently become an important communication tool for businesses. Blogs are an excellent way to provide long-form content and are ideal for niche businesses.

Blogging has proven to be a great way to provide information about your business. This builds trust in your brand. In addition, blogging could be a great way to promote your business.

These two content types are essential to be implemented for the following year. There are many content types, but some of the most trendy ones for 2023 include the following:

  • Podcasts.
  • Webinars.
  • eBooks.
  • Downloadable Guides.
  • Email newsletters.


Search Engine Optimization/SEO Strategy

SEO is the foundation for all your digital growth strategies. It will help you drive your marketing efforts and it also serves as the integration point for all aspects of your marketing campaign. SEO campaigns aim to improve your site’s usability to create a positive user experience, increase leads and improve conversion rates.

A good SEO strategy will make it more likely for users to find and visit your site while searching for solutions to their problem on Google. This is because search engines are trusted, and people generally trust their suggestions more than ads they see on social media for example.

Simply put, a good SEO strategy can help your company succeed by doing the following:

  • Increasing website traffic
  • Establishing authority and credibility
  • Increasing visibility and reaching a wider audience.

SEO is a challenging task and it takes a lot of time and effort to make a website rank well. These are the specific areas of SEO that you should focus on.

On-Page Strategy

On-page SEO covers your site’s internal practices that improve visibility and ranking. When improving your On-page SEO, keep the following essential things in mind: Keyword research, website & URL structure, image alt tags, heading tags, meta descriptions and title tags.

Off-Page Strategy

Any SEO activities you partake in outside of your own website are also known as off-page SEO. It involves efforts outside your website that are directed at improving your rankings on search engine results pages. For example, you should build backlinks from high authority and relevant websites to notify the search engines that your own website is of a higher quality, which makes search engines rank it better.

Technical Strategy

Technical SEO is the last main SEO area to focus on. Technical SEO activities help your website get crawled and indexed by Google faster and improve the performance, security, layout and other technical aspects of your website.

It plays the most prominent role in increasing site visibility on the search engines. If the website isn’t optimised for technical SEO, it won’t be visible on search engines ­– even if you have a perfect on page and off page SEO strategy.


Google PPC Strategy and Campaigns

Google PPC advertising (pay-per-click) is a way to get your website on the first page of Google search results very quickly. However, it comes at an additional cost as Google charges for clicks on your Google advertisements. All the work is done using the Google Ads platform – the most popular tool for creating PPC campaigns.

There are two distinct working environments in Google PPC: the display network and the search network. The display network is used by 90% of internet users, while Search Engine Results Pages (SERP) are the search network’s goal. The search network is generally considered much better for leads and sales, while the display network tends to be better for branding, with the exception of display remarketing campaigns.

Google PPC is an excellent investment as you only pay for the actual clicks of interested users. Alternative advertising models charge a fee to display their ads, but there is no guarantee it will produce results. Google Ads meanwhile offer a clear correlation between performance and cost.

Your ad will be displayed at the top of search results on Google SERPs and websites that are part of the Google display network when consumers search for keywords or signal interests related to your products or service. As a result, potential buyers will click on your ad and end up on your website.

Google PPC allows you to reach the right audience for your business by choosing a goal that is relevant to your audience and the keywords. You can use the following targeting options:

  • Interests
  • Behaviour
  • Location
  • Keywords
  • Device (mobile or desktop)
  • Specific Time of Day
  • Specific Days in a Week

Therefore, Google PPC is essential for any online business looking to gain more exposure and higher-quality leads.


Social Media Strategy

Digital marketers have many advantages thanks to social media marketing. They can attract the right clients, understand their needs and then provide targeted solutions that satisfy them. In addition, social media platforms are important tools for information sharing, reputation building, communication and other purposes.

For example, 54% of customers use social media to find out more about your brand’s products or services before making a purchase decision. Therefore, it’s best to make sure you do not lose out on advertising and promotions that social media offers. When using social media marketing, you must also ensure you share relevant content with the target audience.

Below are our ideal social media marketing platforms. While all these platforms are powerful, some are more effective than others.

  • Facebook
  • Instagram
  • LinkedIn
  • TikTok
  • Twitter
  • YouTube


Email Marketing Strategy

Recent monitoring studies show that email marketing strategies are used by 57% of small businesses. However, email is a good tool for all businesses. Email marketing is a must for small businesses, regardless of whether they want to share company news, follow up on purchases, or create newsletters.

Email marketing refers to using email to establish strong relationships between your company and customers. First, create an email list to market your brand correctly. Next, you should have a list of all the clients to which you wish to send updates to, such as newsletters.

Encouraging visitors to sign up to your website is a great way to make contacts. In exchange for something valuable, people will give you their email addresses. For example, you might provide expert tips, a discount code for a product or service, a specialist e-book, or other valuable information.


To Conclude

Business owners will find 2023 a challenging and exciting year! We find ourselves amid a recession and a post-pandemic world that will provide new business opportunities and it is important that you make the most of these opportunities.

Investment in digital marketing represents the best solution for businesses to take advantage of these. A well-devised digital growth strategy that is constantly evolving will go a long way in preparing your business for the upcoming 2023.

If you would like assistance from experts in any aspect of your digital marketing strategies, feel free to contact or team for a non-obligation consultation.