McKnight Dairy Services
What They Wanted
McKnight Dairy Services Ltd is one of the UK and Ireland’s leading dairy farm equipment and milking system installation businesses.
The family-run company has been helping dairy farmers to make milking easier, more efficient and more profitable for almost 20 years.
The client wanted to establish an online presence with a new website (their first) to match their outstanding reputation in the agricultural sector. The new site needed to present the brands they sell professionally as well as show case studies, highlight the benefits to farmers of using them as a supplier, market their servicing capabilities and contain an online shop to allow customers to purchase consumables and spare parts. The client wanted a fresh and modern design with plenty of photos, minimal text, and a simple and slick design.
What We Did
The content on the site needed to be visual with testimonials, photos, case studies and videos. Our digital marketing and content teams conducted discovery interviews with the client to gain deeper understanding of what was required for the brand and its target market. Grofuse implemented an online shop to display their machines and provide an easy and intuitive experience when shopping for spare parts. We integrated a Worldpay payment system with multi-currency functionality within the shop.
A clear navigation structure was created to list products and services and clearly show project case studies with photos and project information. User experience (UX) design was implemented to make it easy for users to find and enquire about products, brands, and services from the homepage.
The Grofuse team also provides ongoing digital marketing services to optimise the performance of the new site, and monthly technical support for any queries and training on adding new content or editing existing content.
The result is a visually stunning website packed with essential information on all big ticket dairy equipment. It contains a fully functioning shop for users to purchase products, log in and quickly find previous orders. Users can also view projects, download product information and engage with the team at McKnight Dairy Services. McKnight Dairy Services successfully transitioned to online marketing from word of mouth and print advertising – helping to achieve their goal of doubling sales.
The website showcases the business professionally, clearly highlighting what they do, how they do it, why they are market leaders in their sector, and more in order to generate enquiries.
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