What They Wanted
MG Architects is a leading architectural and valuation practice based in Donegal. The client wanted to position themselves as the market leader for quality and service in their target market area. The project’s purpose was to present the business more professionally and seamlessly showcase their projects to generate more inquiries.
As the standard of online services and websites significantly increased due to rapid digitalisation in 2020, MG Architects wanted to future-proof their website with a strong online presence, and easily edit their site when required.
What We Did
Grofuse conducted content audits, analytics analyses and multiple key client interviews to gain a firm understanding before the team proceeded to the user experience (UX) design and website build. Our team created a bespoke, unique design for the client which incorporated a brand refresh.
One key area of focus during the wireframing phase was how to keep the user journey seamless. We achieved this by ending pages with prominent calls to actions (CTA’s) that encourage visitors to take the next step in their journey and promote consultation bookings.
The website boasts many features, with a clear structure for users to easily navigate and browse the website.
We implemented a secure payment integration system to allow clients to book consultations and built a stunning project gallery to showcase MG Architects’ impressive work.
Onsite search engine optimisation (SEO) work was completed to optimise the website and attract organic traffic. This significantly improves the website’s rankings in the SERP (search engine results pages). This work included optimising pages’ HTML, internal links, and metadata (meta title, meta description, and keyword research), along with incorporating high-quality content and images.
Content was written to accurately portray the long-standing family business values and history while improving each stage of the customer journey with clear and engaging information
The result is a stylish, prestigious, modern and clear website – just as the client requested. MG Architects’ SEO rankings jumped to positions one and two for key terms on the search engine results page within the first couple of weeks of the website relaunch.
MG Architects co-director, Anita Galbraith, was extremely satisfied with the project, stating: “We are delighted with the work Grofuse carried out on rebuilding our MG Architects website, which needed a whole new face. Everything was approached and carried out in a professional manner from the beginning, with a clear outline of the cost involved.
“Having worked successfully with Denis previously, we were excited to hear that he and Ian had now teamed together as Grofuse to create websites including SEO from scratch. Since we have engaged their service, our online visibility and our workload have increased in all areas. During the progress of works, we changed our minds a few times on different aspects and went back and forth with changes – they had a ‘nothing was a problem’ attitude as the build progressed and went above and beyond, taking all of our instructions on board pleasantly. From an outsider’s perspective, they also advised and coached us to make some vital changes that our brand needed as well.
“I am happy and delighted to recommend Grofuse to any of you out there looking to go online, get website traffic but moreover get direct sales. This team are on to a winner with years of experience and a proven track record in what they do. Thanks Denis, Ian and all the team at Grofuse. It’s been lovely dealing with you”.
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