Do You Know The Difference Between Onsite And Offsite SEO?
Onsite and offsite search engine optimisation (SEO), otherwise known as on-page and off-page SEO, are the two critical components of the SEO process. For higher rankings and maximum exposure to the search engine results page (SERPs) you need to understand the difference between the two and how to utilise them. There is no point in having a website if people can’t find it.
Onsite SEO is what you do to make your website search engine friendly and easy to find.
On the other hand, Offsite SEO looks at how authoritative and popular your site is by incorporating sites that link back to yours. These concepts are the building blocks you need to create an excellent website that can be easily found.
Consider SEO as having your business in the best location on the busiest street – if your website is ranking well (ideally on page 1) your business will get the most traffic and, in turn, the most potential customers.
What Is Onsite SEO?
Onsite SEO consists of adjusting certain elements on your website so that search engines can easily understand and crawl the content on your site.
The more data and information they can get from your site to understand the intent of your content, the greater your chances of ranking above competitors. Improving and fixing potential problems related to on-page SEO is the first step you should take when optimising your website for search engines such as Google.
Search engines reward easily readable websites with higher rankings on the search index. Many critical components of onsite SEO are the foundation for improving page rank in your specific industry. These are:
- URL structure
- Page load speed
- Inbound links
- Image alt tags
- Mobile friendliness
- Fulfilling the Core Web Vitals
What Is Offsite SEO?
Offsite SEO includes the tasks you do outside of your site besides advertising. Offsite SEO is the concept of having other sites link back to yours, indicating that you have authority in your industry and online.
The best methods to develop offsite SEO include:
- Sharable content – create and post engaging content users will share.
- Conduct in-depth research, surveys or polls – citations for statistical content is another excellent way to generate backlinks.
- Social media – keep active on social media to engage people and promote activity on your page.
- Add your website to online directories – for the most part this is free and a great way to get started in building backlinks.
- Guest blogging – writing a blog for someone who is an authority in your industry is an excellent way to get exposure and generate a quality backlink back to your website.
Is Onsite Or Offsite SEO More Important?
Both types of SEO are essential to search engines. The most important aspect of your overall SEO strategy is thorough research to ensure that you compete for the right keywords, target market and adequate audience attention.
Do you need expert help with your SEO strategy? Grofuse offers free onsite SEO for every website we build, with the option to maintain and grow your website’s authority online.
Get in touch today for a no-obligation consultation and review of your SEO performance. ROI +353 1 247 5294; NI/GB +44 2871 228800