Search engine optimisation (SEO) refers to the methods used to increase a website’s position in search engine results pages organically.
A strong SEO strategy is critical for businesses in today’s internet-orientated society – as it will help consumers find your virtual store easily. It is particularly important for local businesses as local searches account for 35% of all searches.
By improving your position in the search engine, your website can remain competitive – 71% of traffic clicks (potential consumers) are on the first page of Google.
Here are the most effective tactics to improve your ranking:
Conduct competitor research and analysis
Identify your key competitors and conduct a thorough analysis to discover areas where your competitor is succeeding and weaknesses that you may benefit and improve on.
A competitor analysis should include:
- Keyword Analysis: Analysing your competitors’ keyword usage is critical. Using keyword suggestion tools, such as Good Keyword Planner, can help you find keywords that your competition is using as well as ones you can use yourself.
- Content Analysis: Review content on your competitors’ sites. Analyse how frequently they update their content, how they structure content and the length of blogs. If your competitor is performing better in search rankings, it may be worth imitating the best practices.
- Link-Building Analysis: Link-building is vitally important to improve a site’s search engine ranking position (SERP). Look for their origin, numbers, and the anchor text they use to determine how your competition is performing in this area.
Analyse your backlinks
While backlinks are an integral part of an effective SEO strategy, certain links will naturally tend to perform better than others – ensure to monitor their performance.
Optimise for mobile
The mobile search market has grown rapidly, with 80% of traffic now on mobile. Sites must load fast or else your visitors will get frustrated and leave. Google, and many other tech companies, introduced AMP – a project to deliver Accelerated Mobile Pages.
Using a stripped-down form of HTML, Google claims that AMP optimised pages load-time by up to 85% faster.
Use a secure HTTP
Making the move to Hypertext Transfer Protocol Secure (HTTPS) for encryption can secure security, privacy and ultimately improve your ranking.
Optimise your page speed
As internet speeds have increased, so have the expectations of website performance from users. According to a study, almost 40% of users will leave a website if the load-time is too long – use high compression for images to significantly reduce your load time.
Optimise for voice search
To optimise for mobile devices, integrating better voice search functionality is a good idea. The goal of focusing on voice search is to be considered a source for a ‘featured snippet’ – as Google Assistant, Siri, and Alexa will read out information from these sources and often cite the source too.
Use structured data
Website crawlers may occasionally make errors while indexing your site. The solution is to structure your data.
This is essentially formatting your website’s code into a uniform layout. When search engine crawlers index your site, they will be able to pick up more data that has been laid out in the correct format.
Do you require assistance with an expert SEO strategy to fuel business growth? Contact our team at Grofuse today. NI/GB: +44 2871 228820 ROI: +3531 247 5294.