Southeast Wetsuits Achieves 890% Revenue Surge with Grofuse

Southeast Wetsuits, Ireland's premier online wetsuit and surfboard store, has been the trusted destination for quality water sports gear since 2008. Located just steps away from the picturesque Morriscastle Beach in Kilmuckridge, Co Wexford, Southeast Wetsuits is a 100% Irish and family-owned business that prides itself on offering the widest range of international brands for outdoor water activities.

Results with Grofuse




Client Goals

Southeast Wetsuits aimed to implement a robust digital marketing strategy to increase online sales and elevate their brand's online presence. The client sought a full website redesign and the implementation of a search engine optimisation (SEO) strategy to enhance their online visibility and improve sales and conversion rates. Their previous pay-per-click (PPC) campaigns had not delivered a satisfactory return on investment (ROI), prompting the need for significant improvement.

What We Did

Grofuse devised and executed a strategic marketing plan to drive year-on-year online sales growth for Southeast Wetsuits. The following solutions were implemented to address their challenges and achieve their growth objectives:

Website Redesign: We conducted extensive customer persona research, market analysis, and competitor analysis to inform the website redesign process. Utilising our expertise in user experience (UX) design, we crafted an optimised website that enhanced the overall customer journey, making it easier and more intuitive for users to browse and make purchases.

SEO Optimisation: Our team developed a comprehensive SEO strategy, incorporating keyword research, on-page optimisation, and technical SEO enhancements. By improving Southeast Wetsuits’ online visibility in search engine results, we aimed to attract organic web traffic and increase their brand’s discoverability.

Revitalised PPC Campaigns: The Grofuse team transformed Southeast Wetsuits’ PPC campaigns by creating fresh content, revising ad copy, and implementing targeted tactics. These improvements maximised the effectiveness of their PPC investments and generated valuable returns.

The Result

Through Grofuse's expertise in website development, design, content creation, digital marketing, and software solutions, Southeast Wetsuits achieved exceptional growth and success.

In the first year, Southeast Wetsuits experienced a doubling of their average conversion rate, signalling improved website engagement and an increased propensity for visitors to make purchases. The optimised user experience and compelling content drove conversions and boosted sales. Through Grofuse's revitalisation of the PPC campaigns, Southeast Wetsuits achieved an 11-fold increase in return on investment (ROI). This improvement demonstrated the effectiveness of the targeted advertising approach and its impact on driving valuable conversions.

Southeast Wetsuits witnessed an 840% increase in online transactions, a 5.51% rise in average order value, and an 890% surge in total online revenue. Southeast Wetsuits now stands as a market leader in Ireland's water sports industry, attracting a wider customer base and solidifying their position as a trusted provider of high-quality gear. Grofuse remains committed to supporting Southeast Wetsuits' ongoing growth objectives, continuously refining strategies to stay ahead of market trends and maintain their competitive edge.

Southeast Wetsuits had a very strong online presence, but with strategic advice from Grofuse, we invested more in Google Ads and in optimising the site to increase our organic traffic. This has helped us to be easily found by this increased market searching online. We have also invested in our epos system and new staff to ensure that we get products out as quickly as they are ordered to improve customer satisfaction with our brand. This has led to increased customer loyalty. As we are 100% Irish-owned company, we ensure this message is portrayed throughout our messaging. As long as we maintain a high level of customer experience and our digital marketing activities, we are confident we can grow Southeast Wetsuits into the number one homegrown surf shop in Ireland.

Ed Lawler

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