The Importance of Email Marketing and Why You Need an Email Marketing Agency

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Email is one of the oldest forms of digital communication, but it’s also one of the most powerful digital marketing strategies.

There are many newer ways to communicate with customers and your audiences, such as live chat and social media. However, email is still the most popular marketing channel, with over 4.5 billion users.

At Grofuse, we offer companies our bespoke email marketing campaign as part of a digital marketing strategy guaranteeing digital growth. Email is a great tool to drive your website traffic and sales. It is also 100% measurable – our team takes action to track data such as who opened your email, which links were clicked and how many people unsubscribed.

Some of our email marketing services include:

  • Email optimisation and design
  • Media design
  • Expertly targeted and segmented campaigns
  • Analysis and reporting


What Is Email Marketing?

Email marketing allows businesses to share information with their customers via direct marketing channels, such as sales and new products. Email marketing is a powerhouse when it comes to ROI. It’s a cost-effective way to reach your target audience, drive conversions, and boost your bottom line. With a well-crafted email campaign, you can see your efforts translate into tangible results and business growth.

So, if you’re looking to supercharge your inbound strategy, don’t underestimate the power of email marketing. It’s a game-changer that allows you to build a loyal customer base, drive revenue, and take your business to new heights.

Modern email marketing is no longer limited to mass mailings. Instead, it focuses on consent, segmentation and personalisation. Although it may seem time-consuming, marketing automation does most of the heavy lifting. A well-designed email marketing strategy will drive sales and help build a community around your brand.

There are many types of emails in an email marketing campaign, but the following are the most prominent.

  • Promotional emails
  • Informational emails
  • Re-engagement emails

Promotional emails use a Call to Action (CTA). CTA is the action you want your reader to take. For example, visiting a page on the website or using a coupon code to make a purchase. The frequency of these marketing emails will depend on your business’s sales and marketing cycles. For example, you may send multiple promotional emails within the same 24-hour period during critical periods such as Christmas. On the other hand, there may be several weeks between promotional campaigns during slower times in the marketing calendar.

Informational emails are divided into newsletters and announcements.

Newsletters: As the name implies, a newsletter shares news about your business. You can think of new milestones, product capabilities, and valuable content such as case studies. Newsletters are sent at regular intervals — bi-weekly or monthly — to maintain contact with your subscribers.

Announcement emails are a great way to notify customers about company announcements, new products, service changes, and other information.

Re-engagement emails are another important marketing email. Re-engagement emails reconnect with subscribers or customers who haven’t been active.


Why Is Email Marketing Important?

While other digital marketing strategies are evolving, one question remains: “Is email marketing still important?” Yes, in short. A strong email marketing strategy can help you connect with your target audience and increase sales. In addition, email marketing tools allow your business to reach customers in a way that is easier than ever, just as media platforms have changed.

Here are some key points of the importance of email marketing campaigns and how they can help your business:

Audience Contact

Your customers can be kept informed by email. Customers can check their emails whenever it suits them. This can give the impression that you care about them. It can be as simple as saying, “Hi, we’re on your mind; here’s a special offer!” Or “Here is an update about what has happened in the past weeks.”

All those who have signed up for your email list have made a promise to receive these emails. Your customers will enjoy these emails, provided you provide something they enjoy reading.

Audience Engagement

An email has been an important communication medium for over 40 years. Email has quickly become one of the main communication channels as we move through the years. All of us have been taught to respond to emails in some way. It doesn’t matter if you want to reply, forward, click-through or delete the email.

Email is often used to accomplish something. For example, email can drive people to your site or get them to call you. As a result, email marketing was responsible for more than 25% of all sales last year.


Reaching many people is possible for less than pennies per email. Email marketing is so cost-effective that every company should engage or participate more. Although it can provide a substantial ROI, hiring a digital growth agency to oversee these efforts may be wise.

Your company must manage many emails annually that will take up many work hours if you go solo instead of a digital growth agency. This includes writing, scheduling, sending and editing, answering any questions regarding offers, missing coupons, or other concerns and maintaining the database: adding and deleting members, updating data, and other tasks. So you can see that it’s better to leave email marketing in professional hands.

Brand Appeal and Awareness

Any business looking to expand or start is going to need brand awareness. Brand awareness is the intangible quality that drives customers to choose your products above others. In addition, they will be more likely to buy from you if they get to know you better.

So how does email increase brand awareness?

Attracting attention is the key to awareness. When you are visible, people learn more about you. You can use emails in several ways to keep your recipients’ attention. For example, after obtaining permission, you can email subscribers:

  • Industry updates
  • Expert advice
  • Market news
  • Blog updates

These examples should be relevant to your business but not directly address it. These emails can help build brand awareness and show customers that you care more than your name. You can also send emails about your product every so often to stay on top of your mind.

Targeted and Personalised Messaging

Marketers’ dream is to offer a personalised value proposition to which each potential customer can relate. Although marketing isn’t quite there, professional email marketing agencies do a great job of achieving this dream with personalised email marketing campaigns.

You can first segment your email list by any customer characteristics that you consider relevant to your business. For example, if you are a sports brand, you could segment your customers by the sports they enjoy. You can inform the soccer fans about the new custom Linfield Belfast uniform while not disturbing the basketball fan who has only signed up to receive national league basketball news. Second, marketing is often perceived as impersonal. Email addresses this concern. You can personalise your email with various fields. Even if you email thousands of people, you can address each recipient with their name, company or job title. These little additions can make a big difference in the perception of your brand.

Generating Traffic

How do you share great content with your audience when you have created it? You most likely send an email to them. Email marketing campaigns will drive traffic to your website and increase your SEO. You’ll also keep your audience connected to your brand and site.

Email is a great tool to offer value to your audience, and this is achievable by sending content via email and generating traffic. If you also need emails that link to your content, then you can create a specific call-to-action (CTA) to allow readers to click through to your site.


Why Do You Need a Professional Email Marketing Campaign

Hopefully, this article has helped you understand the many benefits of email marketing, and why Grofuse is the best choice for targeted email marketing campaigns.

Hiring the services of an email marketing agency will allow you to achieve a tailor-made digital presence without sacrificing staff resources to perform email marketing on your own. Moreover, an email marketing service will develop a custom email marketing campaign tailored to your company’s needs and preferences.

Email marketing is essential to your digital marketing strategy and the most potent form of personalised and low-cost campaigns. You can build a loyal following to whom you can send your content, offers and other information.

Our clients receive high-quality support, expert knowledge, and comprehensive assistance. We have a wealth of experience in creating high-impact, personalised and personal messages that will bring you a high return on your investment.

Feel free to contact us for a quote!