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Google Analytics provides the information needed to help you improve your business strategy, discovering behavioural patterns you probably never knew about visitors on your site. Whether you have an e-commerce site or an informative site, you want to understand the behaviour of your visitors to deliver better results.

Whether your business is taking advantage of it or not, social media has forever changed how consumers communicate with companies and vice versa. Being accessible to your customers – and potential clients – via social media is vital for developing relationships with them and helping them through the sales funnel or creating brand awareness.

It’s important to remember that content marketing is just one step in the conversion funnel.
Through a combination of SEO, content marketing, social media marketing, outreach, email marketing, and website design, prospective customers are led to converting.

Content marketing is vital in the conversion process since each page of your website and each informative blog post plays a role in convincing visitors to buy. Create different content with each step of the conversion funnel in mind and don’t forget to include a call to action.

Conversion optimisation is the process of increasing the number of website visitors that convert into active customers. By improving your website’s user experience, users are more likely to complete the desired action on your webpage, whether purchasing a product or signing up for your newsletter.

The best way to improve user experience is by removing unnecessary content that may slow your site down includes providing live support and adding testimonials.

The Core Web Vitals strongly impact the way that users interact with your website. Google is becoming increasingly focused on user experience, which means websites need to do the same. Core Web Vitals identify user experience issues by generating a metric for three key areas of user experience, including:

• Page loading performance
• Ease of interaction
• Visual stability of a page from a user’s perspective

Additional metrics Google analyses are whether your website is mobile-friendly and provides safe browsing and non-intrusive content such as pop-ups and ads.

Google Tag Manager (GTM) is a tool which provides a user-friendly interface to implement tags and pixels on your website, such as Facebook pixels or AdWords conversion tracking. By using GTM you can implement a wide variety of coding scripts, tags and code snippets that you would otherwise need to install on your website. GTM makes implementing and changing tags easier since they are all stored in one place.

With GTM, you can track a number of actions on your website, such as clicks on the menu, clicks on call-to-action (CTA) buttons or form completions. You can see similar data with Google Analytics, but it is not as detailed as the data from GTM.