What Are Zero Click Searches? Zero click searches refer to [...]
Google has officially confirmed that support for tracking cookies will [...]
There are 4.33 billion social media users globally in 2021. These users spend an average of two hours and 25 minutes per day on social media channels. Are you targeting this audience effectively? Developing a clear understanding of your social media target audience is critical for successful social media campaigns. In defining your social media audience, you can identify your niche market for improved results.
Grofuse is delighted to announce that we have joined the Dublin Chamber of Commerce. With an office in Dublin and an expanding client list in the area, and ROI in general, it’s important that we are a part of this well-respected organisation renowned for delivering positive change in Dublin and for its members.
SEO stands for ‘search engine optimisation.’ This is the process of increasing your website traffic through search engine results. SEO helps your website become more discoverable. When potential customers search terms related to your brand, they’ll have a better chance of discovering your website and becoming a customer.
If you are a business trading online in Ireland, then you will almost certainly have been a winner in lockdown as there was an increase of 6 percentage points in people switching to online shopping. Even more so if you trade in the clothing, footwear and textiles, medical and cosmetic, or pharmaceutical sectors.
Have you noticed that Wikipedia frequently shows up in your search results? This is not only because it is a reputable and reliable source of content, but because this content is continually updated - something that Google rewards highly. Dedicating time to a content refresh has many benefits.
Local SEO is concerned with improving the search engine performance of your site for customers who have what’s known as local intent.
Grofuse client, HR Team, is taking its digital strategy to the next level. Read our latest client interview as we discuss their success during a difficult year for many businesses.
The move is intended to help protect individuals’ privacy, but it will impact targeting audiences and personalising ads. The change will create limitations for businesses that use Facebook advertising for channels on iOS devices and those that drive business results through their website.