Growth Insights

What Are Zero Click Searches? Zero click searches refer to [...]

Google has officially confirmed that support for tracking cookies will [...]

There are 4.33 billion social media users globally in 2021. These users spend an average of two hours and 25 minutes per day on social media channels. Are you targeting this audience effectively? Developing a clear understanding of your social media target audience is critical for successful social media campaigns. In defining your social media audience, you can identify your niche market for improved results.

SEO stands for ‘search engine optimisation.’ This is the process of increasing your website traffic through search engine results. SEO helps your website become more discoverable. When potential customers search terms related to your brand, they’ll have a better chance of discovering your website and becoming a customer.

Have you noticed that Wikipedia frequently shows up in your search results? This is not only because it is a reputable and reliable source of content, but because this content is continually updated - something that Google rewards highly. Dedicating time to a content refresh has many benefits.

Local SEO is concerned with improving the search engine performance of your site for customers who have what’s known as local intent.

The move is intended to help protect individuals’ privacy, but it will impact targeting audiences and personalising ads. The change will create limitations for businesses that use Facebook advertising for channels on iOS devices and those that drive business results through their website.

The Importance Of A Fast Website Explained A slow-loading website [...]

Below are four key reasons why it is more important to focus on quality over quantity when it comes to your website traffic digital strategies. Higher ROI (Return On Investment), Accurate Data,

Updated 4th February 2022 Search engine optimisation (SEO) is an [...]