Grofuse Client Interview: HR Team

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Dublin HR experts go digital to streamline compliance for Irish and UK employers

Dublin employment law consultancy HR Team is taking its human resources expertise online to make compliance and performance management best practice easy for employers.

Based in Sandyford, HR Team has cemented its position as Ireland’s leading HR consultancy in recent years and the Dublin employment law specialist is now preparing to launch several new digital services with the help of Grofuse.

HR Team Directors

Led by directors, Breda Cullen and Martina McAuley, HR Team saves time and money for its clients by providing expert employment law advice and outsourced HR support. The premium service they provide has helped many hundreds of employers in Dublin and across Ireland to improve performance in their teams while cutting tribunal costs, slashing legal fees and minimising settlement pay-outs.

For Ms McAuley and Ms Cullen, digitising their experienced team’s offering will make their many years of specialist consultancy, reliable HR guidance and accurate employment law advice services available at a click.

Ms McAuley explains: “We have always had a strong focus on growing our business using the latest digital technologies. Our investment in Google Ads and SEO campaigns with Dublin digital marketing agency Grofuse has been vital in helping us sustain strong growth in recent years.”

Digital Marketing Success In Dublin

“We have particularly experienced great gains from digital marketing in Dublin amid the Covid-19 pandemic,” says Ms McAuley.

“With ever-changing rules and restrictions, employers have needed expert HR help more than ever before and have been able to access our specialists quickly by finding us easily online.

“Currently clients can easily sign up for our premium advice service on our website; book video conference webinars and workshops at a click; and engage with our team via our online chat facility.

“We always want to provide the best for clients and in order to do that, we are continually striving to make our expertise and advice as easily accessible as possible,” she adds.

HR Team Marketing Strategy Dublin

Read more about our work for HR Team here. 

Digital Innovation In HR services

And there is much exciting digital innovation in the provision of HR services underway at HR Team. The company has invested more in digitising their offering during the last year than ever before.

“With the help of Grofuse, we are now taking our digital strategy to the next level by developing three new online HR products – and a new company website – all of which will be launched this year.

“Due to growing demand from existing clients and a dedication to make navigating HR and employment law issues even easier, we are now investing heavily in creating online tools to streamline compliance and best practice.”

HR Team is not giving too much away about its new products just yet, but say they will ensure employers from Dublin to Belfast to London have the highest standard of HR consultancy advice right at their fingertips, and for less.

“We knew exactly what we wanted to achieve with our new digital products from a HR and employment law perspective. But we had many concerns over how it could be done in terms of consultancy time required, build costs, complications that may arise and more.

“However, Grofuse made it happen efficiently and professionally. During a series of detailed discovery sessions, we explained what we wanted – and it was amazing how Grofuse could make the process so straightforward for our team. Meetings were very focused to ensure full discovery with no time wasted, no extended timelines and no over-running budgets or unexpected complications.”

“Our vision has always been to make HR Team the best regarded HR and employment law advice provider for employers in Ireland and the UK. We will continue to work hard to build on our reputation for excellence in that regard.

“We continue to grow with the help of partners like Grofuse, and I believe it’s vitally important to ensure that our dedication to providing a truly specialist, bespoke, personable and professional service is never lost in our business growth,” Ms McAuley adds.

HR Team’s sterling reputation for its reliability, expertise and professionalism in ensuring compliance and improved team performance in organisations has fuelled the growth of the firm since its foundation in 2013.

With office locations in Dublin, Derry, Belfast and London, HR Team has built its reputation through the provision of the right advice from true experts in their fields.

In 2019, HR Team launched a health and safety division of the company called Safe Team, which comprises health and safety specialists from a range of sectors.

Under the leadership of Ms Cullen and Ms McAuley, HR Team is projecting strong growth over the next three to five years, creating increased employment and new ‘value adding’ compliance products and services.

HR Team co-director, Breda Cullen, says: “HR Team has enjoyed strong growth because our clients are assured that they will get the right advice to ensure best practice with a strong commercial focus. Our people take the worry out of compliance for our clients, saving them valuable time and money while also facilitating improved business performance.”

Ms Cullen adds: “We are committed to giving all clients direct access to senior consultants whose expert advice provides the peace of mind employers need to focus on what they do best – running their organisations.

“It’s been a fantastic eight years for HR Team and with our reputation firmly established as a leading HR consultancy from Dublin to Belfast and London to Edinburgh, we are working even harder to ensure even greater growth by providing excellence in service to our clients in the months and years ahead.”