In 2021, manufacturing companies cannot overlook digital platforms that add value to their customers, as we prepare for the fourth industrial revolution, also known as 'Industry 4.0'. Denis Finnegan, director of Dublin-based digital marketing agency ‘Grofuse’ said: "Industry 4.0 is disruptive and if you don't change, you may not survive. The longer you leave embracing transformation, then the harder it will be to stay competitive.

There are 4.33 billion social media users globally in 2021. These users spend an average of two hours and 25 minutes per day on social media channels. Are you targeting this audience effectively? Developing a clear understanding of your social media target audience is critical for successful social media campaigns. In defining your social media audience, you can identify your niche market for improved results.