Squid Loyalty is a digital, contactless loyalty platform based in Dublin, Ireland. The platform operates as an app that allows consumers to keep their loyalty cards in one place and gives business owners better control of their loyalty schemes. The client wanted to develop a web portal for customers to sign up to the platform end-to-end and dominate the Dublin market. After having had a bad experience with other software contractors, the client wanted to bring the platform up to their desired standard by restructuring data and improving the web experience.
The rate of digital adoption among Irish businesses accelerated significantly as a result of the Covid-19 outbreak. According to a recent survey, 98% of business leaders said technology played a crucial role in navigating the pandemic. In 2020, the volume of new Irish websites increased immensely to accommodate many consumers who moved their transactions online due to Covid-19 restrictions. In 2021, online trading for businesses has become the new norm, creating greater brand awareness competition in many Irish sectors. There has never been a better time to start considering digital marketing to grow your business.
In 2021, manufacturing companies cannot overlook digital platforms that add value to their customers, as we prepare for the fourth industrial revolution, also known as 'Industry 4.0'. Denis Finnegan, director of Dublin-based digital marketing agency ‘Grofuse’ said: "Industry 4.0 is disruptive and if you don't change, you may not survive. The longer you leave embracing transformation, then the harder it will be to stay competitive.
Google has announced that from September 2021 onwards, it will be introducing a new strike-based system to enforce action against advertisers who repeatedly violate their ad policies. Google stated: “We will begin implementing the strike-based system on September 21, 2021, with a gradual ramp up over a period of three months, for the following policies: Enabling dishonest behaviour, unapproved substances, guns, gun parts and related products, explosives, other weapons and tobacco.”
As rapid digitalisation and the need for a website to advertise your business continues to increase, so does the attitude that anybody can execute this. It is a common conception that anyone can learn to build a website online. Cheaper alternatives for quick websites may sound more appealing than paying for a professional service, but our experts disagree.
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There are 4.33 billion social media users globally in 2021. These users spend an average of two hours and 25 minutes per day on social media channels. Are you targeting this audience effectively? Developing a clear understanding of your social media target audience is critical for successful social media campaigns. In defining your social media audience, you can identify your niche market for improved results.
Grofuse is delighted to announce that we have joined the Dublin Chamber of Commerce. With an office in Dublin and an expanding client list in the area, and ROI in general, it’s important that we are a part of this well-respected organisation renowned for delivering positive change in Dublin and for its members.