Growth Insights

It’s natural for businesses to want to cut costs during a recession, and marketing is often one of the first areas to be targeted. However, this can be a short-sighted move that ultimately does more harm than good. Regarding this, here are a few reasons why you shouldn’t cut marketing in a economic downturn.

Struggling to manage your Google Ads on your own? Are you tired of spending countless hours and money on ads management, only to see minimal results? If so, Grofuse has a solution for you.

When it comes to developing software, there are two basic [...]

Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. In November 2021, Google announced the rollout of Performance Max campaigns to complement keyword-based search campaigns that help advertisers find more converting customers across all of Google's channels such as YouTube, Display, Search, Discover, Gmail and Maps.

The importance of Search Engine Optimisation (SEO) in marketing is often easily overlooked. Grofuse can help your business grow by 50% - 100% with the proper use and management of SEO. SEO is a key factor in driving organic website traffic and improving the sales conversion rate for a company. Nevertheless, it remains a much-undervalued service in marketing.

If you enjoy watching your business grow year-on-year, then here at Grofuse we value the importance of handling your needs with ambition, care, and attention. Our Search Engine Optimisation experts at Grofuse have over 15 years’ experience driving organic content to businesses.

Google's mobile search engine results have begun rolling out a continuous scroll feature and that will have implications for Google Ads campaigns. Google will no longer show users the 'more results' button when they reach the bottom of the page. Instead, the next page of website links will load automatically. The rollout is currently being tested in the USA.

The rate of digital adoption among Irish businesses accelerated significantly as a result of the Covid-19 outbreak. According to a recent survey, 98% of business leaders said technology played a crucial role in navigating the pandemic. In 2020, the volume of new Irish websites increased immensely to accommodate many consumers who moved their transactions online due to Covid-19 restrictions. In 2021, online trading for businesses has become the new norm, creating greater brand awareness competition in many Irish sectors. There has never been a better time to start considering digital marketing to grow your business.

Google has announced that from September 2021 onwards, it will be introducing a new strike-based system to enforce action against advertisers who repeatedly violate their ad policies. Google stated: “We will begin implementing the strike-based system on September 21, 2021, with a gradual ramp up over a period of three months, for the following policies: Enabling dishonest behaviour, unapproved substances, guns, gun parts and related products, explosives, other weapons and tobacco.”