Grofuse News
Get the latest insights from our specialists, read our client success stories and discover funding opportunities for your digital growth.
Grofuse Is The Water You Need To Grow Your Business’s Money Tree
If you enjoy watching your business grow year-on-year, then here at Grofuse we value the importance of handling your needs with ambition, care, and attention. Our Search Engine Optimisation experts at Grofuse have over 15 years’ experience driving organic content to businesses.
Enterprise Ireland Digitalisation Voucher – Enterprise Ireland Grants – Apply Now
The 100% funded grant, up to a value of €9000, will help Irish companies recover and adapt to the new way of operating. Digitalised firms are known to perform better with higher labour productivity, faster growth and more advanced management practices.
Digital Strategy: Going In With a Bulletproof Plan
At Grofuse Digital, we make sure to go the extra mile to understand every variable and anticipate probabilities to craft bespoke strategies for our clients. Our mission is simple: to bring a massive arsenal of digital marketing services that will help you reach your goals.
Google Introduces Infinite Scrolling On Mobile Search Engine Results
Google's mobile search engine results have begun rolling out a continuous scroll feature and that will have implications for Google Ads campaigns. Google will no longer show users the 'more results' button when they reach the bottom of the page. Instead, the next page of website links will load automatically. The rollout is currently being tested in the USA.
Our 7 Step Web Design Process For Grofuse Clients
Grofuse uses the most efficient process to plan, track, manage and oversee your website or other digital project’s progress for compelling results.
Certified Google Badge Partner
Grofuse has been officially awarded a ‘Google Badge’ to acknowledge our agency’s Google Ads expertise. With headquarters in Dublin’s docklands, Google has a strong influence on the Irish market and evaluates businesses competitively for this certification. As a result of being awarded the badge, Grofuse has access to a wide variety of benefits as a partner of the search engine giant. This includes advanced access to education and insights with increased support, recognition and rewards.
How A Digital Marketing Agency Can Help Grow Your Business
The rate of digital adoption among Irish businesses accelerated significantly as a result of the Covid-19 outbreak. According to a recent survey, 98% of business leaders said technology played a crucial role in navigating the pandemic. In 2020, the volume of new Irish websites increased immensely to accommodate many consumers who moved their transactions online due to Covid-19 restrictions. In 2021, online trading for businesses has become the new norm, creating greater brand awareness competition in many Irish sectors. There has never been a better time to start considering digital marketing to grow your business.
Manufacturers Should Prepare For Industry 4.0 With Effective Marketing Campaigns
In 2021, manufacturing companies cannot overlook digital platforms that add value to their customers, as we prepare for the fourth industrial revolution, also known as 'Industry 4.0'. Denis Finnegan, director of Dublin-based digital marketing agency ‘Grofuse’ said: "Industry 4.0 is disruptive and if you don't change, you may not survive. The longer you leave embracing transformation, then the harder it will be to stay competitive.
Google Introduces A Three Strike System For Breaches Of Ad Policy
Google has announced that from September 2021 onwards, it will be introducing a new strike-based system to enforce action against advertisers who repeatedly violate their ad policies. Google stated: “We will begin implementing the strike-based system on September 21, 2021, with a gradual ramp up over a period of three months, for the following policies: Enabling dishonest behaviour, unapproved substances, guns, gun parts and related products, explosives, other weapons and tobacco.”
7 Reasons You Shouldn’t Make Your Own Website
As rapid digitalisation and the need for a website to advertise your business continues to increase, so does the attitude that anybody can execute this. It is a common conception that anyone can learn to build a website online. Cheaper alternatives for quick websites may sound more appealing than paying for a professional service, but our experts disagree.
Approved Intertrade Ireland Consultants
Grofuse is an approved consultant for a number of [...]
How To Get Value From Zero-Click Searches In 2021
What Are Zero Click Searches? Zero click searches refer to [...]
Bounce rate is a digital marketing term used in website traffic analysis. This is defined as when a website user immediately leaves a webpage without taking any action. This can negatively affect your rankings, as it may suggest to search engines that your content is not of high-quality.
This terminology is used in Pay Per Click (PPC) advertising. ‘Negative keywords’ prevent advertisements from displaying certain keyword phrases. By preventing your ad from showing on irrelevant searches, money is saved on wasted clicks and opportunities are improved for increased conversions.
Google Analytics provides the information needed to help you improve your business strategy, discovering behavioural patterns you probably never knew about visitors on your site. Whether you have an e-commerce site or an informative site, you want to understand the behaviour of your visitors to deliver better results.
Backlinks are important because they signal to Google that another resource finds your content valuable enough to link to it within their own content. As a website gains more backlinks, search engines such as Google recognise that the website possesses valuable content worth ranking well on the search engine results page.
Whether your business is taking advantage of it or not, social media has forever changed how consumers communicate with companies and vice versa. Being accessible to your customers – and potential clients – via social media is vital for developing relationships with them and helping them through the sales funnel or creating brand awareness.
It’s important to remember that content marketing is just one step in the conversion funnel.
Through a combination of SEO, content marketing, social media marketing, outreach, email marketing, and website design, prospective customers are led to converting.
Content marketing is vital in the conversion process since each page of your website and each informative blog post plays a role in convincing visitors to buy. Create different content with each step of the conversion funnel in mind and don’t forget to include a call to action.
Conversion optimisation is the process of increasing the number of website visitors that convert into active customers. By improving your website’s user experience, users are more likely to complete the desired action on your webpage, whether purchasing a product or signing up for your newsletter.
The best way to improve user experience is by removing unnecessary content that may slow your site down includes providing live support and adding testimonials.
Yes, both are essential for your Google rankings. User interface is the technical side of SEO, while the way the user navigates through the site (UX) influences essential metrics, such as bounce rate, time on page, and click-through rates. Google takes all of these factors into consideration when ranking pages.
The Core Web Vitals strongly impact the way that users interact with your website. Google is becoming increasingly focused on user experience, which means websites need to do the same. Core Web Vitals identify user experience issues by generating a metric for three key areas of user experience, including:
- Page loading performance
- Ease of interaction
- Visual stability of a page from a user’s perspective
Additional metrics Google analyses are whether your website is mobile-friendly and provides safe browsing and non-intrusive content such as pop-ups and ads.
Keywords are the words and phrases that searchers type – usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs or any kind of information on the web. These keywords need to be strategically inserted into your pages and content to increase your visibility on the search engines results page.
Google Tag Manager (GTM) is a tool which provides a user-friendly interface to implement tags and pixels on your website, such as Facebook pixels or AdWords conversion tracking. By using GTM you can implement a wide variety of coding scripts, tags and code snippets that you would otherwise need to install on your website. GTM makes implementing and changing tags easier since they are all stored in one place.
With GTM, you can track a number of actions on your website, such as clicks on the menu, clicks on call-to-action (CTA) buttons or form completions. You can see similar data with Google Analytics, but it is not as detailed as the data from GTM.
There are many contributing factors as to why you may not be able to see your ads on Google. These include:
1. Geotargeting
Your ads might not show because you are searching from outside the geographic area your ad is targeting.
2. Your bid is too low
PPC campaigns are a search auction – you are likely competing for ad space with a number of other companies for the same keywords with a bidding budget that is too low.
3. Ad scheduling
When setting up your PPC campaigns, you have the option to define and set your ad scheduling. Your scheduled ad may not be running yet or it may already be complete but the end date that you set.
4. Budget constraints
With PPC campaigns, you are charged a cost per click (CPC). Each time someone clicks on your ad, this will be deducted from your daily budget – you may have already received enough clicks and spent your budget.
5. Platform bidding
On Google, you have the option to advertise to users on particular platforms they are using such as desktop, mobiles or tablets. You may have set up the campaign to target just desktop or just mobile searchers and have excluded the other variations.
6. Disapproved ads
Google has a number of advertising policies that you must adhere to. If your ads do not satisfy these requirements, your ads will be disapproved.
7. Negative keywords
In Adword campaigns, you can use negative keywords to ensure that your ads don’t show for keywords you know you don’t want to show ads for. Negative keywords tell Google not to show your ads whenever someone searches with a particular word.
8. Billing
Make sure to set alerts or check the billing/payments section if your ads are not showing. Sometimes there can be issues with your credit card or payment method, prompting Google to stop your ads from running.
9. Your campaigns just started
If you just pushed your campaigns live and you are not seeing your ads, you may just have to wait – it takes some time for Google to approve ads, keywords and other variables within your campaigns.