Grofuse News
Get the latest insights from our specialists, read our client success stories and discover funding opportunities for your digital growth.
Rural Business Development Grant NI Offers £5,000 For New E-commerce Websites In May
Micro businesses in Northern Ireland can get up to £5,000 towards a new e-commerce store with the new Rural Development Grant which is available during the month of May (2022). Grofuse Digital Director, Denis Finnegan, said: “The grant will provide funding assistance of 50% up to the value of £5,000 towards e-commerce websites to support the recovery, development and sustainability of existing businesses based in rural areas in Northern Ireland.
Google Puts More Focus On Performance Max Campaigns In 2022
Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. In November 2021, Google announced the rollout of Performance Max campaigns to complement keyword-based search campaigns that help advertisers find more converting customers across all of Google's channels such as YouTube, Display, Search, Discover, Gmail and Maps.
Don Agri
Donaghy Agri is one of Ireland's leading livestock suppliers. Livestock welfare, product innovation and ensuring constant supply to meet market demand are at the heart of their business. The website's main objective was to advertise the buying and selling of stock while promoting their livestock haulage service. The client required a full website redesign and implemented a search engine optimisation (SEO) strategy to strengthen the business’s online presence while improving sales and conversion rates.
Grasstec
The Grofuse team worked with Grasstec to kickstart their digital transformation in assisting the business to reposition itself from 'Grasstec' to 'Grasstec Group' and develop the digital transformation strategy. Initially, the client had no digital strategy or online presence. Grasstec Group’s target was to enter the UK market to advance livestock sales and overall by sales by 30%. The client also wanted to establish an online presence and strategy.
Ballyraine Park Health Centre
Ballyraine Park Health Centre is a Family Medical Practice located in Letterkenny Co. Donegal. The practice provides a range of medical services to both private and medical card patients. The project's focus was to create a brand refresh and redesign and develop a modern website. The main goal was to reduce admin duties and the number of phone calls by creating an automated online booking platform for appointments, renewing prescriptions and applying for illness certificates.
SEO Trends To Anticipate In 2022
Updated 4th February 2022 Search engine optimisation (SEO) is an [...]
How To Get Value From Zero-Click Searches In 2021
What Are Zero Click Searches? Zero click searches refer to [...]
How A Digital Marketing Agency Can Help Grow Your Business
The rate of digital adoption among Irish businesses accelerated significantly as a result of the Covid-19 outbreak. According to a recent survey, 98% of business leaders said technology played a crucial role in navigating the pandemic. In 2020, the volume of new Irish websites increased immensely to accommodate many consumers who moved their transactions online due to Covid-19 restrictions. In 2021, online trading for businesses has become the new norm, creating greater brand awareness competition in many Irish sectors. There has never been a better time to start considering digital marketing to grow your business.
Google Postpones Cookie Ban Until 2023
Google has officially confirmed that support for tracking cookies will [...]
9 Tips To Search Engine Optimise Your Content In 2021
SEO stands for ‘search engine optimisation.’ This is the process of increasing your website traffic through search engine results. SEO helps your website become more discoverable. When potential customers search terms related to your brand, they’ll have a better chance of discovering your website and becoming a customer.
How Updating Old Content Can Improve Your SEO Strategy
Have you noticed that Wikipedia frequently shows up in your search results? This is not only because it is a reputable and reliable source of content, but because this content is continually updated - something that Google rewards highly. Dedicating time to a content refresh has many benefits.
How Good Local SEO Can Fuel Your Business Success In 2021
Local SEO is concerned with improving the search engine performance of your site for customers who have what’s known as local intent.
Bounce rate is a digital marketing term used in website traffic analysis. This is defined as when a website user immediately leaves a webpage without taking any action. This can negatively affect your rankings, as it may suggest to search engines that your content is not of high-quality.
This terminology is used in Pay Per Click (PPC) advertising. ‘Negative keywords’ prevent advertisements from displaying certain keyword phrases. By preventing your ad from showing on irrelevant searches, money is saved on wasted clicks and opportunities are improved for increased conversions.
Google Analytics provides the information needed to help you improve your business strategy, discovering behavioural patterns you probably never knew about visitors on your site. Whether you have an e-commerce site or an informative site, you want to understand the behaviour of your visitors to deliver better results.
Backlinks are important because they signal to Google that another resource finds your content valuable enough to link to it within their own content. As a website gains more backlinks, search engines such as Google recognise that the website possesses valuable content worth ranking well on the search engine results page.
Whether your business is taking advantage of it or not, social media has forever changed how consumers communicate with companies and vice versa. Being accessible to your customers – and potential clients – via social media is vital for developing relationships with them and helping them through the sales funnel or creating brand awareness.
It’s important to remember that content marketing is just one step in the conversion funnel.
Through a combination of SEO, content marketing, social media marketing, outreach, email marketing, and website design, prospective customers are led to converting.
Content marketing is vital in the conversion process since each page of your website and each informative blog post plays a role in convincing visitors to buy. Create different content with each step of the conversion funnel in mind and don’t forget to include a call to action.
Conversion optimisation is the process of increasing the number of website visitors that convert into active customers. By improving your website’s user experience, users are more likely to complete the desired action on your webpage, whether purchasing a product or signing up for your newsletter.
The best way to improve user experience is by removing unnecessary content that may slow your site down includes providing live support and adding testimonials.
Yes, both are essential for your Google rankings. User interface is the technical side of SEO, while the way the user navigates through the site (UX) influences essential metrics, such as bounce rate, time on page, and click-through rates. Google takes all of these factors into consideration when ranking pages.
The Core Web Vitals strongly impact the way that users interact with your website. Google is becoming increasingly focused on user experience, which means websites need to do the same. Core Web Vitals identify user experience issues by generating a metric for three key areas of user experience, including:
- Page loading performance
- Ease of interaction
- Visual stability of a page from a user’s perspective
Additional metrics Google analyses are whether your website is mobile-friendly and provides safe browsing and non-intrusive content such as pop-ups and ads.
Keywords are the words and phrases that searchers type – usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs or any kind of information on the web. These keywords need to be strategically inserted into your pages and content to increase your visibility on the search engines results page.
There are many contributing factors as to why you may not be able to see your ads on Google. These include:
1. Geotargeting
Your ads might not show because you are searching from outside the geographic area your ad is targeting.
2. Your bid is too low
PPC campaigns are a search auction – you are likely competing for ad space with a number of other companies for the same keywords with a bidding budget that is too low.
3. Ad scheduling
When setting up your PPC campaigns, you have the option to define and set your ad scheduling. Your scheduled ad may not be running yet or it may already be complete but the end date that you set.
4. Budget constraints
With PPC campaigns, you are charged a cost per click (CPC). Each time someone clicks on your ad, this will be deducted from your daily budget – you may have already received enough clicks and spent your budget.
5. Platform bidding
On Google, you have the option to advertise to users on particular platforms they are using such as desktop, mobiles or tablets. You may have set up the campaign to target just desktop or just mobile searchers and have excluded the other variations.
6. Disapproved ads
Google has a number of advertising policies that you must adhere to. If your ads do not satisfy these requirements, your ads will be disapproved.
7. Negative keywords
In Adword campaigns, you can use negative keywords to ensure that your ads don’t show for keywords you know you don’t want to show ads for. Negative keywords tell Google not to show your ads whenever someone searches with a particular word.
8. Billing
Make sure to set alerts or check the billing/payments section if your ads are not showing. Sometimes there can be issues with your credit card or payment method, prompting Google to stop your ads from running.
9. Your campaigns just started
If you just pushed your campaigns live and you are not seeing your ads, you may just have to wait – it takes some time for Google to approve ads, keywords and other variables within your campaigns.
Google Tag Manager (GTM) is a tool which provides a user-friendly interface to implement tags and pixels on your website, such as Facebook pixels or AdWords conversion tracking. By using GTM you can implement a wide variety of coding scripts, tags and code snippets that you would otherwise need to install on your website. GTM makes implementing and changing tags easier since they are all stored in one place.
With GTM, you can track a number of actions on your website, such as clicks on the menu, clicks on call-to-action (CTA) buttons or form completions. You can see similar data with Google Analytics, but it is not as detailed as the data from GTM.
Grofuse Newsletter October 2021
Check out all the latest digital marketing news for May 2021, download your free copy today!
Grofuse Newsletter May 2021
Check out all the latest digital marketing news for May 2021, download your free copy today!
Grofuse Newsletter July 2021
Check out all the latest digital marketing news for July 2021, download your free copy today!