Threads: App Hits Monumental 100 Million User Count in Just One Week
Social media giant Meta has once again revolutionised the digital [...]
How Can PPC Advertising Help Your Business Stay Relevant in a Recession?
PPC is a sales-focused approach that delivers results and generates sales, all while being cost-effective. You only pay when someone clicks on your ad, which means you're investing your budget in potential customers who are actively interested in what you have to offer. By embracing PPC advertising, you're not just cutting costs, you're strategically investing in activities that increase conversions and drive revenue. It's a smart move that keeps your business relevant even in the toughest of times.
How to Adapt Google’s Helpful Content Update to Your Strategies
Google has taken a stand for quality over quantity with its awesome "Helpful Content" update. Let's dig in and find out what it's all about!
Meta Shops Feature Changes: What Businesses and Users Need to Know
Facebook and Instagram are doubling down on their commitment to [...]
Meta Verified – The Solution Is On The Way
Social media platforms and apps have become an integral part [...]
Making the Switch from Universal Analytics to Google Analytics 4
To better understand the complex, multi-platform journeys of today's customers, [...]
Making Linkedin Work for Your Business Growth
LinkedIn is one of the most popular social media networks [...]
Top PPC Trends To Watch Out For In 2023
PPC can significantly improve your company's performance if you keep [...]
Key Strategies For Digital Growth In 2023
Businesses can grow quickly and sustainably online with a robust [...]
Thrive in a Recession: The power of marketing in an economic downturn
It’s natural for businesses to want to cut costs during a recession, and marketing is often one of the first areas to be targeted. However, this can be a short-sighted move that ultimately does more harm than good. Regarding this, here are a few reasons why you shouldn’t cut marketing in a economic downturn.