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Grofuse Newsletter November 2023
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Google Completes Transition to Mobile-First Indexing
Google has completed transition to indexing following a well planned [...]
The Rise of Voice Search and its Impact on SEO
As SEO enthusiasts and managers, staying ahead of the game [...]
10 Essential Digital Marketing Strategies for Small Businesses
In today's fast-paced digital landscape, small businesses have an incredible [...]
How to Improve Your ROI with Google Ads
Are your Google Ads campaigns falling short of their revenue [...]
The Importance of SEO for Business
Content is the latest trend in the world of digital [...]
The Art of Creating Engaging Video Content for Social Media
Are you a social media enthusiast looking to create engaging [...]
Grofuse Helps Launch NTI’s Revolutionary New App for Autism and ADHD Support
Grofuse is honoured to help Northern Ireland entrepreneur Jude Morrow, [...]
Why Are UX Design Services Essential For Business?
Creating a great user experience (UX) design is essential [...]
Why Social Media Campaigns Are Essential for Businesses
The internet connects the world, and millions of people use [...]
Why Having a Digital Presence Is Essential for Businesses
Can you make a decision without looking at reviews and [...]
Threads: App Hits Monumental 100 Million User Count in Just One Week
Social media giant Meta has once again revolutionised the digital [...]
Bespoke Software Development: The What, Why, and How
When it comes to developing software, there are two basic [...]
Onsite SEO Vs Offsite SEO
Onsite and offsite search engine optimisation (SEO), otherwise known as on-page and off-page SEO, are the two critical components of the SEO process. For higher rankings and maximum exposure to the search engine results page (SERPs) you need to understand the difference between the two and how to utilise them. There is no point in having a website if people can't find it.
Google Puts More Focus On Performance Max Campaigns In 2022
Performance Max is a new goal-based campaign type that allows performance advertisers to access all of their Google Ads inventory from a single campaign. In November 2021, Google announced the rollout of Performance Max campaigns to complement keyword-based search campaigns that help advertisers find more converting customers across all of Google's channels such as YouTube, Display, Search, Discover, Gmail and Maps.
Achieve Your Ambitious Growth Goals With Grofuse
The importance of Search Engine Optimisation (SEO) in marketing is often easily overlooked. Grofuse can help your business grow by 50% - 100% with the proper use and management of SEO. SEO is a key factor in driving organic website traffic and improving the sales conversion rate for a company. Nevertheless, it remains a much-undervalued service in marketing.
Grofuse Is The Water You Need To Grow Your Business’s Money Tree
If you enjoy watching your business grow year-on-year, then here at Grofuse we value the importance of handling your needs with ambition, care, and attention. Our Search Engine Optimisation experts at Grofuse have over 15 years’ experience driving organic content to businesses.
Google Introduces Infinite Scrolling On Mobile Search Engine Results
Google's mobile search engine results have begun rolling out a continuous scroll feature and that will have implications for Google Ads campaigns. Google will no longer show users the 'more results' button when they reach the bottom of the page. Instead, the next page of website links will load automatically. The rollout is currently being tested in the USA.
How A Digital Marketing Agency Can Help Grow Your Business
The rate of digital adoption among Irish businesses accelerated significantly as a result of the Covid-19 outbreak. According to a recent survey, 98% of business leaders said technology played a crucial role in navigating the pandemic. In 2020, the volume of new Irish websites increased immensely to accommodate many consumers who moved their transactions online due to Covid-19 restrictions. In 2021, online trading for businesses has become the new norm, creating greater brand awareness competition in many Irish sectors. There has never been a better time to start considering digital marketing to grow your business.
Google Introduces A Three Strike System For Breaches Of Ad Policy
Google has announced that from September 2021 onwards, it will be introducing a new strike-based system to enforce action against advertisers who repeatedly violate their ad policies. Google stated: “We will begin implementing the strike-based system on September 21, 2021, with a gradual ramp up over a period of three months, for the following policies: Enabling dishonest behaviour, unapproved substances, guns, gun parts and related products, explosives, other weapons and tobacco.”
How To Get Value From Zero-Click Searches In 2021
What Are Zero Click Searches? Zero click searches refer to [...]
Google Postpones Cookie Ban Until 2023
Google has officially confirmed that support for tracking cookies will [...]
6 Social Media Channels To Advertise On In 2021 – Which One Is Best For You?
There are 4.33 billion social media users globally in 2021. These users spend an average of two hours and 25 minutes per day on social media channels. Are you targeting this audience effectively? Developing a clear understanding of your social media target audience is critical for successful social media campaigns. In defining your social media audience, you can identify your niche market for improved results.
9 Tips To Search Engine Optimise Your Content In 2021
SEO stands for ‘search engine optimisation.’ This is the process of increasing your website traffic through search engine results. SEO helps your website become more discoverable. When potential customers search terms related to your brand, they’ll have a better chance of discovering your website and becoming a customer.
Bounce rate is a digital marketing term used in website traffic analysis. This is defined as when a website user immediately leaves a webpage without taking any action. This can negatively affect your rankings, as it may suggest to search engines that your content is not of high-quality.
This terminology is used in Pay Per Click (PPC) advertising. ‘Negative keywords’ prevent advertisements from displaying certain keyword phrases. By preventing your ad from showing on irrelevant searches, money is saved on wasted clicks and opportunities are improved for increased conversions.
Google Analytics provides the information needed to help you improve your business strategy, discovering behavioural patterns you probably never knew about visitors on your site. Whether you have an e-commerce site or an informative site, you want to understand the behaviour of your visitors to deliver better results.
Backlinks are important because they signal to Google that another resource finds your content valuable enough to link to it within their own content. As a website gains more backlinks, search engines such as Google recognise that the website possesses valuable content worth ranking well on the search engine results page.
Whether your business is taking advantage of it or not, social media has forever changed how consumers communicate with companies and vice versa. Being accessible to your customers – and potential clients – via social media is vital for developing relationships with them and helping them through the sales funnel or creating brand awareness.
It’s important to remember that content marketing is just one step in the conversion funnel.
Through a combination of SEO, content marketing, social media marketing, outreach, email marketing, and website design, prospective customers are led to converting.
Content marketing is vital in the conversion process since each page of your website and each informative blog post plays a role in convincing visitors to buy. Create different content with each step of the conversion funnel in mind and don’t forget to include a call to action.
Conversion optimisation is the process of increasing the number of website visitors that convert into active customers. By improving your website’s user experience, users are more likely to complete the desired action on your webpage, whether purchasing a product or signing up for your newsletter.
The best way to improve user experience is by removing unnecessary content that may slow your site down includes providing live support and adding testimonials.
Yes, both are essential for your Google rankings. User interface is the technical side of SEO, while the way the user navigates through the site (UX) influences essential metrics, such as bounce rate, time on page, and click-through rates. Google takes all of these factors into consideration when ranking pages.
The Core Web Vitals strongly impact the way that users interact with your website. Google is becoming increasingly focused on user experience, which means websites need to do the same. Core Web Vitals identify user experience issues by generating a metric for three key areas of user experience, including:
- Page loading performance
- Ease of interaction
- Visual stability of a page from a user’s perspective
Additional metrics Google analyses are whether your website is mobile-friendly and provides safe browsing and non-intrusive content such as pop-ups and ads.
Keywords are the words and phrases that searchers type – usually on a search engine. These are the words that we use when looking for pages, images, videos, blogs or any kind of information on the web. These keywords need to be strategically inserted into your pages and content to increase your visibility on the search engines results page.
Google Tag Manager (GTM) is a tool which provides a user-friendly interface to implement tags and pixels on your website, such as Facebook pixels or AdWords conversion tracking. By using GTM you can implement a wide variety of coding scripts, tags and code snippets that you would otherwise need to install on your website. GTM makes implementing and changing tags easier since they are all stored in one place.
With GTM, you can track a number of actions on your website, such as clicks on the menu, clicks on call-to-action (CTA) buttons or form completions. You can see similar data with Google Analytics, but it is not as detailed as the data from GTM.
There are many contributing factors as to why you may not be able to see your ads on Google. These include:
1. Geotargeting
Your ads might not show because you are searching from outside the geographic area your ad is targeting.
2. Your bid is too low
PPC campaigns are a search auction – you are likely competing for ad space with a number of other companies for the same keywords with a bidding budget that is too low.
3. Ad scheduling
When setting up your PPC campaigns, you have the option to define and set your ad scheduling. Your scheduled ad may not be running yet or it may already be complete but the end date that you set.
4. Budget constraints
With PPC campaigns, you are charged a cost per click (CPC). Each time someone clicks on your ad, this will be deducted from your daily budget – you may have already received enough clicks and spent your budget.
5. Platform bidding
On Google, you have the option to advertise to users on particular platforms they are using such as desktop, mobiles or tablets. You may have set up the campaign to target just desktop or just mobile searchers and have excluded the other variations.
6. Disapproved ads
Google has a number of advertising policies that you must adhere to. If your ads do not satisfy these requirements, your ads will be disapproved.
7. Negative keywords
In Adword campaigns, you can use negative keywords to ensure that your ads don’t show for keywords you know you don’t want to show ads for. Negative keywords tell Google not to show your ads whenever someone searches with a particular word.
8. Billing
Make sure to set alerts or check the billing/payments section if your ads are not showing. Sometimes there can be issues with your credit card or payment method, prompting Google to stop your ads from running.
9. Your campaigns just started
If you just pushed your campaigns live and you are not seeing your ads, you may just have to wait – it takes some time for Google to approve ads, keywords and other variables within your campaigns.